One of the most memorable inaugural speeches in American history was delivered by President John F. Kennedy on January 20th, 1961. Throughout his speech Kennedy uses the “plain folks” technique, with the use of words like,“we”,”our”, and “us”, to convince his audience that he was simply an ordinary man of the people. More specifically he addressed the issues facing Americans regarding tensions between the United States and The Soviet Union, and his hopes of managing internationa...
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...ducts if consumers wouldn’t fund companies.
Lutz appears to be the more credible source due to his field of work, but his argument tells consumers to dissect every word used in an ad claim, because the ad may be using a form of manipulation. Advertisers main goal is to sell a product by any means necessary, but the verbal language used isn’t placing a magician like spell on anyone forcing them to buy a product simply with the use of weasel words. Realistically speaking consumers won’t always have the time to critically analyze every item they purchase. O’Neill’s argument is stronger than Lutz because consumers ultimately create and shape the world of advertising, and at the scale certain products are being advertised. Advertising is a form of persuasion not manipulation, unless individuals are completely mindless and cannot form a single thought for themselves.
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