Throughout her speech, Cuddy uses many respectable sources that established her credibility and appeal to ethos. Ethos is a means of convincing the audience of the speakers character and credibility. Establishing her credibility helped persuade her audience, as well as build her argument. These reputable sources include, “Nalini Ambady, a researcher at Tufts University”, “Alex Todorov at Princeton”, “Jessica Teracy” a professor of Psychology at the University of British Columbia, “Social Psychologist Marianne LaFrance”, and her main
collaborator “Dana Carney, who’s at Berkely”. Quoting these respected professionals improve Cuddy’s credibility by showing she has reliable sources that go with her argument. She not only does she use reputable sources to appeal to ethos, she also established that she...
... middle of paper ...
..., rolled several times…woke up in a head injury rehab ward, and I had been withdrawn from college, and learned the my IQ had dropped by two standard deviations” (paragraph 27). By opening up and putting herself in venerable position, this helped better her connection with the audience, an example of pathos. After her accident she mentioned how traumatic her experience was, and how she much she struggled. This had the audience feel emotions of pity and sadness, which was using an effective appeal to pathos.
In conclusion, Amy Cudy used her strategic persuasive skills Ethos, Logos, and Pathos to explain the importance of our nonverbals. She did just limit herself to these effective ways of persuading, she also used pictures and videos during her speech that helped go along her with message, as well as made the audience laugh, to help connect and engage the audiance.
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