Ethos is known as the ethical appeal, which is also about the credibility of the author, company, or person in the advertisement. The goal of ethos is to make sure the company or the face of a product is reliable because would you want to buy from a company who has a bad reputation? The ethical appeal, also known as ethos, of the “Love Your Hair Longer with Pantene” commercial is Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked the three reasons she is excited to be Pantene`s new ambassador Selena Gomez states, “…their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know and feel confident in.” Pantene is the main ethical appeal because Pantene is the brand of the product the commercial is trying to persuade people into buying. Pantene is a company who has been around for a while and is big on...
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...ne” commercial persuades their audience to buy Pantene by using rhetorical components: ethos, pathos, and logos. The Analysis of the “Love Your Hair Longer with Pantene” commercial reveals that the commercial has all three rhetorical components needed to be a successful commercial. The ethos aspect is Pantene, pathos is how Selena Gomez relates to the audience, and logos is the Pro-V formula represented by a quote, as well as visually. Even though each of the rhetorical situation components were in the commercial Selena Gomez is a part of the ethical, emotional, and logical appeal. Next time you are watching a commercial and you are thinking should I buy this? Use the rhetorical triangle components: ethos, pathos, and logos to figure out whether or not the author is credible, you can connect to the commercial, and if there are facts or statistics about the product.
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