One of the rhetoric devices that is used in the commercial is ethos. Extra is a credible company which encourages viewers to buy their gum. In the commercial it begins with a father teaching his little girl how to make a paper crane from the wrapper of a gum. In the next scene the pair is sitting at home making paper cranes as well. In each different scene that is portrayed, the pair is getting older. It shows different scenes that touch the audience with happiness and even tears. In one of the scenes, it shows the daughter in her teen years crying at the kitchen table while her dad comforts and hands her a paper crane. It is scenes like these that connect the audience with the big picture that Extra is portraying. In the final scene when the box of origamis falls on the floor it shows the father having flashbacks of all the times he gave his daughter an origami. This scene shows the important role gum has played in the relationship between a father and daughter. This commercial captures the concept that Extra is much more than just gum but a way to develop healthy relationships with others. At the end of the commercial a quote is displayed t...
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...of ethos, pathos, and logos. The message that they wish to convey is that Extra is more special than other gums by establishing credibility, emotional appeal, and reason. The commercial touches the people 's hearts while selling Extra’s gum as well. They developed an innovative way to sell their product so that when people see Extra gum in stores they are reminded of the commercial. Extra has stepped outside of the box to develop a beautiful commercial that is simple and heartwarming at the same time. With this type of commercial I believe Extra 's sales will grow. It seamlessly captures family’s hearts because they understand how much love and affection is between a father and daughter. In conclusion, the main goal of Extra’s masterpiece was to entice their viewers to buy their gum to experience the joy that is meant to be perceived with a refreshing cool breath gum.
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