Rhetoric, Pathos, Logos, And Logos Essay

Rhetoric, Pathos, Logos, And Logos Essay

Length: 1000 words (2.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Many people today enjoy a piece of gum to have refreshing breath and keep our teeth healthy. Extra-Origami commercial ties in the love a father has for his daughter while she is growing up until she is packing for college. Extra develops its idea of it being long lasting gum by comparing it to a father figure who is dependable and always there for you. The company has established its commercial through the rhetoric devices of ethos, pathos and logos. This advertisement attempts to persuade families who value their relationships to buy Extra gum through the story of a father and his daughter.
One of the rhetoric devices that is used in the commercial is ethos. Extra is a credible company which encourages viewers to buy their gum. In the commercial it begins with a father teaching his little girl how to make a paper crane from the wrapper of a gum. In the next scene the pair is sitting at home making paper cranes as well. In each different scene that is portrayed, the pair is getting older. It shows different scenes that touch the audience with happiness and even tears. In one of the scenes, it shows the daughter in her teen years crying at the kitchen table while her dad comforts and hands her a paper crane. It is scenes like these that connect the audience with the big picture that Extra is portraying. In the final scene when the box of origamis falls on the floor it shows the father having flashbacks of all the times he gave his daughter an origami. This scene shows the important role gum has played in the relationship between a father and daughter. This commercial captures the concept that Extra is much more than just gum but a way to develop healthy relationships with others. At the end of the commercial a quote is displayed t...


... middle of paper ...


...of ethos, pathos, and logos. The message that they wish to convey is that Extra is more special than other gums by establishing credibility, emotional appeal, and reason. The commercial touches the people 's hearts while selling Extra’s gum as well. They developed an innovative way to sell their product so that when people see Extra gum in stores they are reminded of the commercial. Extra has stepped outside of the box to develop a beautiful commercial that is simple and heartwarming at the same time. With this type of commercial I believe Extra 's sales will grow. It seamlessly captures family’s hearts because they understand how much love and affection is between a father and daughter. In conclusion, the main goal of Extra’s masterpiece was to entice their viewers to buy their gum to experience the joy that is meant to be perceived with a refreshing cool breath gum.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay Rhetoric, Pathos, Logos, And Logos

- Rhetoric is when a writer or speaker uses different techniques in order to persuade or impress an audience. The main area of rhetoric that most writers focus on is rhetorical situation. Rhetorical situation includes three concepts: ethos, pathos, and logos, these concepts are shown throughout the duration of the “Love Your Hair Longer with Pantene” commercial. The “Love Your Hair Longer with Pantene” commercial includes Selena Gomez and two other women dancing to her song “Hands to Myself” while showing off their hair by flipping it around....   [tags: Rhetoric, Logos, Ethos, Pathos]

Better Essays
831 words (2.4 pages)

The Rhetoric Triangle Is Ethos, Pathos, Logos, And Logos Essay

- During the course of this semester, I have grown both as a person and as a writer. As I have matured into a young college student, my writing has also matured to reflect that. The writing that I did in high school would not cut it in college, but it has prepared me to tackle all the writing that I am about to accomplish. As the semester draws to a close, I look back on what I learned and how I improved my writing. A wide range of topics I cover in this paper that I have learned and improved on include the rhetoric triangle, grammar, voice, sentence structure, and attention to detail....   [tags: Rhetoric, Writing, Composition studies]

Better Essays
1327 words (3.8 pages)

Use of Ethos, Pathos, and Logos in Rhetoric Essay

- In the time of ancient Greece, there were a category of teachers called the sophists who believed that wisdom and Rhetoric could and should be used for profit and personal gain. Aristotle, a well-known teacher, disagreed with this completely and believed that while Rhetoric is persuasive, it should be used morally and with good intentions. He stressed the idea of using moral standards along with emotion, logic and truth to persuade any audience. Almost 1000 years later, Augustine took this step even further with the use of rhetoric within religion practice....   [tags: Philosophy Essays]

Better Essays
1156 words (3.3 pages)

Rhetoric Analysis On ' Georgetown ' Essay

- Rhetoric analysis of the website on ‘Georgetown’ While studying the rhetoric concepts, I came across this sit on ‘Georgetown’. The site is meant to lure more and more visitors to Georgetown’ and enhance tourism. Rhetoric concept is not only used in writing but is used by advertising companies too to bring out the best and sell something in the best possible manner through lucrative advertisements. All that is presented through ‘rhetoric concept’ might not be true as at times, the core elements of rhetoric concept ‘ethos, logos and pathos’ might be presented in a deceiving manner too....   [tags: Rhetoric, Logic, Logos, Pathos]

Better Essays
1035 words (3 pages)

“Paine’s Political Pamphlets; Outline of Rhetoric Utilizing Ethos, Logos, & Pathos ”

- Within Thomas Paine’s political pamphlet “Common Sense”, one is able to see rhetorical devices used to persuade the audience to rebel against the English Monarchy. In doing so, Paine instills hope within his readers through ethos, logos, and pathos. Moreover, by comparing society to the British government one acknowledges his perspective of life, liberty, and prosperity being the government’s solitary purpose. Using the common language of the uneducated citizens, the readers are able to understand and relate to his argument through inductive reasoning....   [tags: revolution, colonists, british government]

Better Essays
620 words (1.8 pages)

Essay on Rhetorical Analysis : ' Critical Thinking, Reading And Writing

- Aristotle defined rhetoric as "the faculty of discovering in any particular case all of the available means of persuasion" (American Rhetoric). Numerous rhetoric principals were utilized in the research presented by the students in English 287. In this review I will categorize the presentation by the way the presenter attempted to persuade the audience to agree with their argument. The rhetorical triangle will be used to classify if an element of a presentation applied to the pathos, ethos, or logos side of the triangle....   [tags: Rhetoric, Logos, Appeal, Pathos]

Better Essays
888 words (2.5 pages)

Rhetorical Analysis Of ' On Teenagers And Tattoos ' By Andres Martin Essay

- When you sit down to read anything that is trying to persuade you, you are being subjected to the three modes of persuasion that have been outlined by Aristotle in his book “rhetoric” (Meyer). Ethos; the mode of persuasion that attempts to change your opinion by using the author 's credibility, Pathos; appeals to your feelings and finally logos; that uses logic to try and sway your opinion. “On Teenagers and Tattoos”, an article written by Andres Martin, is an example of a persuasive work that can affect an audience very well and it does this by effectively using these three modes of persuasion....   [tags: Rhetoric, Logos, Ethos, Pathos]

Better Essays
818 words (2.3 pages)

Public Service Advertising : The National Highway Traffic Safety Administration Or Ad Council

- Have you ever driven buzzed. If not, do you know someone else who has. If you personally are not guilty of driving buzzed, chances are you know someone who has. It is much more common than one might think. Just consider the number of business professionals who go out for drinks on weeknight happy hours, the number sports fans leaving each game, the number of drivers out on New Year’s, or the number of college students out each weekend. There are many cases in which young adults might have a bit to drink, but still drive anyway....   [tags: Rhetoric, Logos, Ethos, Pathos]

Better Essays
1159 words (3.3 pages)

Rhetorical Analysis Of Ayn Rand 's The Fountainhead Essay

- Rhetoric by definition is the art of persuasion by speaking and writing; being able to sway someone else’s opinion to match or appear similar to your own. Aristotle has given further definition to rhetoric. He created the rhetoric triangle. The rhetorical triangle uses the three basic credentials that people use to make decisions. They are ethos, or credibility of the author or speaker; pathos, or ability to draw emotion out of your audience; and finally the logos, or the logic of the message being sent out and determined valid by the audience....   [tags: Rhetoric, Logos, Pathos, Ayn Rand]

Better Essays
1789 words (5.1 pages)

Ethos, Logos, Pathos, And Logos Essay

- Ethos, Logos, Pathos Aristotle believes that there are three important rhetoric devices used in the art of persuasion. These rhetoric appeals are most commonly known as pathos, ethos, and logos. Pathos is used for creating emotional appeals like anger or happiness to persuade the audience on a certain claim. Ethos, in arguments, creates a sense of trustworthiness between the author and audience to make an appeal credible. Logos uses strategies of logic like inductive and deductive reasoning to persuade viewers....   [tags: Rhetoric, Logic, Nike, Inc.]

Better Essays
973 words (2.8 pages)