Rhetoric And Language Effectiveness Of The British Dictionary 's Number One Definition Of Rhetoric

Rhetoric And Language Effectiveness Of The British Dictionary 's Number One Definition Of Rhetoric

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The British Dictionary’s number one definition of rhetoric is “the study of the technique using language effectively”. (Collins) Interestingly, an American version defines it as, “(in writing or speech) the undue use of exaggeration or display; bombast.” (Random House) or “language that is intended to influence people and that may not be honest or reasonable” (Merriam Webster) It seems that American’s exaggerate and fib more often, and the British apparently are more concerned with language effectiveness. However, I find both definitions to be true to my own definition of rhetoric: a passionate conversation to message or influence an audience through a variety of mediums.
Passion is a keyword, commonly defined as “any powerful or compelling emotion or feeling, as love or hate”. (Random House) Passion appeals to the emotions of the audience; emotion equals pathos. Additionally, passionate means “a strong feeling of enthusiasm or excitement for something or about doing something”. (Merriam Webster) If the author is passionate, he is sure to validate his knowledge of the subject, establishing the credibility, ethos, another element of rhetoric. By these definitions, passion supports both pathos, emotion and ethos, credibility.
The third element of successful rhetoric lies within the conversation. The well-chosen rhetoric will create the desired influence or persuasion. The conversation includes the author’s purpose and surrounding context in which delivered. His message or purpose is to persuade the audience by using the art of language. Imagine that message means the author and audience agree on a topic, and influence or persuasion means they have opposite points of view. After establishing credibility, the passionate delivery shou...


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...ticle behind the photo determines the conversation. In photojournalism, crossover of pathos, ethos and logos is common.
Although we did not thoroughly investigate the composition of music, I find it as a very significant medium. Similar to photojournalism, music is a combination of sound and words to influence the recipient. The effect of music on the senses can keep a song or jingle lasting for seemingly eternity. How often we say, “I can’t get this song out of my head!” It is an excellent medium to convey a passionate message.
The passion, conversation and medium can leave a permanent impression on the audience member. Dissecting rhetoric is not quite an area I would consider science, but awareness of figures of speech and exaggeration paves the way in finding the underlying meaning or truth. Rhetoric is the passionate conversation by the use of a given medium.

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