Objective of Study • To Study The SWOT Analysis Of Apple Inc. • To Study The Growth Of Apple Inc. with respect to its market share. • To Do The Financial Analysis Of Apple Inc. • To Study The Financial Trend Of Apple Inc. Ratio Analysis Of Apple Inc. 1. Measures of Liquidity. current assets A. Current ratio = ----------------- current liabilities Current Ratio (2009) = 2.74 Current Ratio (2010) = 2.01 Current Ratio (2011) = 1.6 Current Ratio (2012) = 1.49 Graph-1.1 Interpretation: Measuring the liquidity through the current ratio, with 2.74 in the year 2009,0.74 above the standard, with the decline in the following year meeting exactly the standard at 2% in the year 2010, and a steep decline in the year 2011-2012 as compared to its standard.Resulting in the decline in firm’s ability to meet its day-to-day operating expenses. The current liabilities from 2009 to 2012 have increased by 27.03 billion whereas the investments in current assets have increased just by 26.09 billion, which causes the decline in the current ratio. To cope up with this problem the company should invest more in current assets and should reduce its current liabilities. Current assets - inventory B. Quick ratio = -------------------------------- Current liabilities Quick Ratio (2009) = 2.70 Quick Ratio (2010) = 1.96 Quick Ratio (2011) = 1.58 Quick Ratio (2012) = 1.47 Graph-1.2 Interpretation: Same as Current ratio the quick ratio of Apple Inc. is decreasing from the year 2009 to 2012 from 2.70 to 1.74, which can cause problem for Apple Inc. to meets its short-term obligations. C. Net Working Capital = current assets - current liabilities Net Working Capital (2009) = 20.05 B... ... middle of paper ... ... industrial giants such as Microsoft, Nokia or even Samsung hands down, it is the presentations. • Apple is self-sufficient and creates its own internal components for the core of its computers-it is one of its strengths. • The growth rate, according to Gartner, tops all other computer makers and puts Apple in fourth place overall for market share. • Based on the performed analysis, Apple Inc. is financially healthy and strong. The company’s growth has been extraordinary during the past five years. • Apple is able to finance its operations by current liabilities only. Its financial structure is outstanding with 100% Equity. Apple Inc. does not have any long-term debt, which makes the company very financially independent. • Apple has substantially improved in its key measures of profitability. In terms of ROA, ROE, and profit margins, Apple strengthened financially.
Apple is one of the leading brands of technological devices, which is headquartered in California. It invents and sells both hardware and software products. The well-known hardware products include iPhone the smartphone, iPad the tablet, Mac the computer, and iPod the media player; and the famous software includes iOS system, iTunes, Safari, and iCloud. There is no doubt that Apple has been paying loads of effort behind its succeed, and the factors will be investigate below.
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital, music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Rowland, 2015).”
Apple has a lot of strengths. First of all their brand deserves to be mentioned. Apples’ brand is one of the strongest brands in the world; in fact by the end of 2012 it was second to only Coca-Cola brand, which is highly remarkable. Apple is a brand that is known all over the world and its getting only better in that regard. Another strength of Apple is their product qualities. Their products, as mentioned before, are considered to be the best in quality in their market. They are comfortable and easy to use. On top of all, Apples prides itself that their products never “freeze”, which is a very popular problem in the technologies area. Their innovative abilities also should be mentioned in their strengths section, because Apple always come up with something new and very much revolutionize their products with it. The last thing I would like to mention is their pricing power. Obviously, because of the competitive market they are in, it is not as strong as some other giant companies have in other industries, but nevertheless it is still quite strong. The reason for that is the quality of their products. They are able to charge more for their products because they are so good. Also their customers that get very accustomed to their qualities and designs will pay more if it’s necessary.
Apple provide laptops, phones, speakers, televisions and more. The breakdown of swot for apple goes as followed. The strengths of apple are that it has great advertising capabilities with a strong USA distribution centre. Its weaknesses are that its over dependant on iphone sales and especially the iphone 7 having wireless earphones this can decrease sales because it is less appealing to buyers. In addition, Apple have a weak distribution channel to India and therefore lose out on sales there. Apple also have constant material issue like breaking the front glass, bugs on the software or constant crashing of apps. However, Apple do have a lot of opportunities and these are internet market sales, promoting a healthy live style via apps and monitoring and increasing prices after each release of an iphone. This can all help Apple’s profits. However, with opportunities come threats this is from competitor like Samsung, exchange rates so less profit when items are bought and lastly suing and court cases. These factors can affect the profits of Apple.
Apple Inc. is a global technological and innovative company based in California, U.S.A. Apple was formed by Wozniak Steve, Jobs Steve and Wayne Ronald in 1976 in order to enhance and sell individual computers (Jason D. O 'Grady, 2009). The company conquered its competitors and emerged as one of the best computing companies. Today, Apple operates in numerous lines that are inclusive of the music industry, mobile phones, and computer industry. The operations of this company range from manufacturing the hardware as well as the software for use in these devices. Notably, Apple continues to dominate the technology industry though not as aggressively as it did some years back. The company has since incorporation opened over sixty-five outlets
Apple is an international corporation that is involved in design, development and distribution of consumer electronics, personal computers and computer software. It is mostly recognized for hardware such as iPhone smartphone, iPod media player, and Mac computers, and softwares such as OS X, the Safari web browser and iOS operating systems among other softwares. Apple was founded in April 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs with a sole purpose of developing and selling of computers. Since then, it has experienced consistence growth. Today, Apple Inc. stands as the second largest IT Company in the world after Samsung Electronics. Like any other corporation, Apple’s performance has been fluctuating from time to time. This has been attributed by factors which emerge from within the organization (internal factors) and those that emerge from outside the organization (external factors) (Yu & Zhang, 2010). Apple has not been on success always. In 1996, Apple was declared bankrupt and Steve Jobs, one of the founders sought job to save his company (Hoover, 2001). In 1997, the price per each Apple’s share cost $3.30. The company grew and by 2011, the price per share was $339.87 (Martins, 2011).
Since 1977, Apple Computers, Inc. has been a leader in the computer and technology industry. From the advent of the Apple II to the iPhone, Apple is a company known for innovation, vision, and transformation within the field. What began as a home-based operation in Menlo Park, California has transformed into a multi-billion dollar corporation with influence internationally (Encyclopedia Britannica 2008). The advancement for which much of today’s computer hardware and software are based, were developed by Apple.
Apple Inc’s revenues come from the computer hardware, software and consumer electronics industries. It’s competitors are Dell, HP, IBM, Microsoft, Sony.
Apple continues to not only survive, but excels in the electronics market which, is becoming more and more competitive by the day.
Today, Apple has once again proved its ability to produce best product in the world market and holds its market cap at $658.15 billion.
capabilities of Apple have enabled the company to cope up with the changes evolved rapidly
The two factors for long-term strategy growth Apple should develop is innovation and profitability. A disadvantage Apple Inc. has in the industry is they tend to finance the expensive research and development programs while competitors piggyback off Microsoft and Intel. They have a reputation and dominant in the technological leadership in the iPad and iPhone. The iPad 4 technology was released within 7 months to the iPad 3 the reason being the A6X processor in the iPad 4 is signific...
Apple computer, Inc. is one of the largest tech companies in the world. The company was established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using this name for the first 30 years then removed the word “computer” on January 9, 2007. Apple has produced a lot of innovative products and has successfully become one of the top leaders in the field of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones and iPads. In order to support their own hardware, Apple has also created software including Mac OS X operating system, iOS mobile operating system, iTunes, a professional photography package, a suite of professional audio and film-industry, final cut studio, logic studio and music production tools (Wikipedia, September 2010).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple has the technology world secured and can continue to lead with the most accurate, most convenient, and fast-acting electronics. Apple is successful due to the vision that was a dream and most people would call it “ the American Dream of Technology”. References Shaughnessy, Haydn. & Co. 2008, February 08 -. Solving Apple’s Innovation Problem. Retrieved on 2014 March 30 www.forbes.com/sites/haydnshaughnessy/2013/02/08.