2.2 Retail store As reported by Janow and Guerreiro (1991) that retailers were selling goods and service to the ultimate consumer. At the time they have also provided service in terms of the information sources for customers, and encouraged a need in order to apparel merchandise. In the United States has the retail store about 2 million. Moreover, about these retail stores were approximately 135,000 retail stores that have specialized in apparel and accessories, and about 70,000 retailers have involved apparel and accessories in their selling mix (Frings, 1991). 2.3 Category of Retail stores Classification of retail stores have corresponded in many procedures, and over the years, the retail stores have changed to correspond to the fluctuating …show more content…
In order to the buying of any merchandises or services. There is a wide range of differently balance features that influence each choice, and these balances are different through market segment, focussing on the significance of identifying the different consumer segments in terms of shopping orientations and particularly decision-making consumer styles (Mcdonald, 1994, p.552). Shopping orientation is concerned with behaviors, whether it is social and individual decisions (Darden and Reynolds, 1971 et al cited in Darden and Dorsch, 1990, p.297). However, two principal factors about visiting the store are to obtain info in terms of stores and their presents or demanded merchandise, for difference of shopping orientation would be made to accomplish the numerous shopping objectives of each personality. For instance, while some person obtains the information in terms of a store and their presents, it might assist to reduce the amount of future times of product searching when they demand to make a buying process. Anyway, Shopping behavior is several dimensional notions, and it is very significant to realize the meaning of shopping orientation as previous some researchers have found and developed it broadly to represent recognition of apparel and fashion shopping (Summers, Belleau, and Wozniak, (1992). The following table below will show, …show more content…
Stone offered the responsiveness concerned with the question that “Why would you rather do business with local independent merchants or large chain store?” and the trend of the replied method about the filter question has classified into four main empirical categories, such as personalizing, economic, ethical, and apathetic consumers, (p.37). (1). The economic category: was identified that most consumers prefer going shopping, however, they were worried about finances, they are, thus, very sensitive about the price, quality, convenience, and so forth. Therefore, their selection mostly will go to shop the large department store, due to give you better service, the product is cheaper prices; the smaller stores were observed that were quite more expensive, (p.38). (2). The personalizing category: has identified that local merchant; they are friendly with customers. Despite, price in smaller stores are relatively higher, but if you trade among local store, you might get the better chance as a good consumer or you could be bargain the products from them. Moreover, shopping in the local stores mostly offers you for better service, because they know you; they, thus, try to please you and make more interesting in you due to as a human
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
In conclusion, retailers differ to attract different customer bases. Retailing proves to be rather complex because it “encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household uses” (3). Wal-Mart and Apple Inc. strive to satisfy their consumers by appealing to them in different ways with the computers. The purchasing process differs between the two retailers as well. Overall, how one purchase a product, such as a computer shows how every process and activity we do in business plays a
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
Hansen, Torben, and Hans S. Solgaard. New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface between Retailers and Consumers. Boston, Mass: Kluwer Academic Publishers, 2004. USC Upstate Ebook. Web. 28 February 2011.
Often, people come back because they like the place, and it is the convenience for them. Finally, the data from anthropologists’ study are helping the retailers improve their business performance. The product will catch customers’ attention because they know exactly where to put it. That leads to more product sales and more money being generated.
The survey offers insight into shopper partiality toward each store identifying the general attitude for the respondents toward each shopping area. Survey results were captured through a telephone based survey of 150 local residents conducted by the Archimedes Group, Indiana, PA (Weiers, 2008).
“It takes little effort to be a consumer. The simple act of buying a good or service is the only requirement for entering the club of consumerism, but in the free market economy the consumer is a special person” (Essock, 1978). Retail personnel seek to acquire buyers’ wants and needs in their products and hope to meet their customer’s desires, keeping their fingers crossed that they will return for more merchandise. Although those weekly, monthly, or even yearly shopping trips become second nature to customers, employees in the retail business thrive off these shopping routines, habits, and patterns. To find these patterns seems simple, but with an array of consumer characteristics the search can become complicated (“Types of
For years, Americans have looked towards department retail stores to get all of their needs from clothes, fashion accessories, beauty products,
Gjin Biba et al. (2006) examined the shopping trip patterns to highlight the role of various factors exerts on consumer choices regarding both shopping location and type of retail establishment i.e. the competition between on the one hand, regional and super regional shopping centres, on the other hand big boxes and power center were analysed. Four hypotheses are tested pertaining to shopping trip purpose, transportation mode, trip attributes and customer profile. The study suggests that several trip and household attributes impact customers’ choice for either big boxes or traditional shopping centers: transportation mode and car ownership; day of the week, departure time and place and trip length; respondent’s gender and age as well as type of household.
The retail industry is anenergetic, fast changing sector. It establishes one of the main sectors in the economy, in terms of purchases and turnover, as a result it is a highly competitive and refined industry.
Consumer decision-making styles have a long history in marketing and consumer behavior research. Consumer decision-making styles in shopping can be characterized in a three-dimensional pattern the lifestyle approach, the psychological (attribute) approach and the typology (general consumer types) approach. Combined these and additional traits to develop a consumer decision-making styles (CDMS) list, the so-called Customer satisfaction index (CSI).
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The first type of shoppers are smart shoppers, I believe these are the best type of shoppers because they make a plan before going and spending all of their money. They separate their money and set up a budget. Smart shoppers go straight to buy his or her necessities and leave; they do not waste time or money shopping crazily. In fact, smart shoppers save their time and most of all their money. They do not buy stuff that they want; they purchase items that they need. These kinds of shoppers think about their money first, rather than their desires. For example, smart shoppers will think long and hard before purchasing something they really want, they would rather save it for something that they actually need. Therefore smart shoppers are cautious people, they are careful when it comes
Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters.