Essay about Results of Coca-Cola Consumer Research Study

Essay about Results of Coca-Cola Consumer Research Study

Length: 734 words (2.1 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

The study was conducted successfully and the conclusions with respect to the objectives are as follows:
1. To identify the factors of household affecting the purchase of Coca Cola Brand
It can be concluded from the above study that the factors of household that affect the purchase of Coca-Cola Brand are as follows:
 Marital Status (As an individual, a person might have different likes and dislike, his own opinion matters a lot when it comes to purchasing goods, but things change after marriage, spouse’s decisions are of equal importance, and in some cases, decisions of in-laws are considered too)
 Family Set-Up (In Nuclear families, maybe only the wife’s, husband’s or children’s decisions matter, but when it comes to Joint families, the decisions of other members, might also be taken into consideration)
 Children (One thing that has been observed throughout the study is, that whatever the family set-up might be, children’s are the prime consumers throughout and in most of the cases they are the initiators and influencers for buying Coca Cola Beverages.
 Roles in Decision making in a family helps in deciding which member has what role to play in the buying process.
 Spousal , age, life-style and life-cycle play an important role in buying behavior of beverages.

2. To analyze the impact of demographic setup of families on consumption pattern of Coca Cola beverages.
With the help of the study conducted, it has been interpreted that the demographic set-up plays a very important role in consumption of Coca-Cola beverages.
 With age, respondents have agreed that they are become health conscious day by day, hence they have switched to non-aerated drinks, such as Minute Maid, whereas earlier, they consumed aerated beverages.
 Res...

... middle of paper ...

...e, belong to Coca-Cola.
 Also, the respondents said that the gift packs available were of Coke and Sprite only, so I would suggest that the company should come up with gift-packs for all its beverages.
 Children, as we could see are the main group of consumers, so Coca Cola can start experimenting with its flavors, and at the same time can add more varieties to the aerated drinks category, as that is what they like.
 It was seen that, group of respondents (age group of 31-40 yrs mostly) said that they are becoming health conscious day by day and they prefer Minute Maid more now, whereas earlier they liked ThumsUp, which means that this group of customers prefer Non-Aerated health drinks. Since, Coca-Cola does not have many varieties in this category, so they should now target the health conscious audience and venture into “Healthy non-aerated beverages category”.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Reasons Behind Caffeine 's Extensive Consumption Essay

- One of the reasons behind caffeine’s extensive consumption is its widespread availability in so many different beverages. Caffeine is not marketed strictly through coffee and coffee products; a plethora of popular soft drinks list caffeine as an ingredient. Many of these are not even advertised as energy drinks because the caffeine in them is a fraction of the amount contained in coffee. Gary McIlvain and his fellow researchers at the Health Science Department of Marshall University claim that energy drinks have been rising in popularity in recent decades due to their high amounts of caffeine and sugar....   [tags: Caffeine, Coffee, Energy drink, Coca-Cola]

Good Essays
1053 words (3 pages)

Financial Results Of Coca Cola Essay

- Financial Summary The table below shows the Financial Results of Coca Cola Amalti, the last past 5 years: 2010 $M 2011 $M 2012 $M 2013 $M 2014 $M Trading revenue $4,490.3 $4,801.2 $5,097.4 $5036.4 $4942.8 EBIT $844.9 $870.50 $761.0 $367.9 $507.1 Net Profit $497.3 $591.8 $460.1 $80.6 $272.8 Operating cash flow $585.4 641.8 $741.9 $733.1 $590.2 In the past 3 years the earnings of CCA business dropped, its happened because of the restructuring in they activities, and the competitive market position and the difficult in the conditions of trading....   [tags: Coca-Cola, The Coca-Cola Company, Thums Up]

Good Essays
772 words (2.2 pages)

Essay about Pepsi Blue Case Study

- Pepsi Blue Case Study During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was initially offered in the United States, failed to earn the company more than 2 percent volume share....   [tags: Business Marketing Pepsi ]

Free Essays
1473 words (4.2 pages)

Bottled vs. Tap Essay example

- Purpose: To inform audience about tap, bottled water and other water treatments, so they can make a better choice in choosing clean drinking water. I. Introduction Attention Getter- In the year 2003 Americans alone spent more than 7 billion on bottled water, at an average cost of $ 1 per bottle. Tie to Audience- Water has always been essential to our body’s system and our survival, but lately, it has become a recent fitness craze, as people across the globe seek to gain the certified health benefits of drinking adequate amounts of this precious clear liquid....   [tags: water, dasani, coca-cola, water treatment]

Good Essays
1374 words (3.9 pages)

Results on Study Regarding Consumers Essay

- 3.1 Materials and Procedure The study adopted the consumer intercept method of survey. The intercept interview method has emerged as one of the most popular methods in marketing and consumer research (Hornik and Ellis, 1989). The intercepted respondents are more frequent shoppers and so can provide more quality information related to shopping (Bush and Hair, 1985). The method has the advantages of cost, convenience and ease of implementation (Burns and Bush, 2003). Four hundred respondents were intercepted across the various shopping centers and malls of the Chandigarh City, a tier II city in northern India....   [tags: Purchasing, Shopping, Data]

Good Essays
1168 words (3.3 pages)

Coca Cola Company Case Study Essay

- The Coca-Cola Company is one biggest enterprise that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regional and analysis their supply chain through cost and efficiency trade-off....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Good Essays
708 words (2 pages)

Supply Chain Development Of Coca Cola Essay

- revenue from the existing consumers by buying their products (Böhm, 2009). Supply Chain Development As we talked about earlier, Coca Cola is the biggest supply franchise in the world. Supply chain can boost the organization cost and operation. The business can have developments in these areas to improve their differentiation plan. Threats Raw Material Sourcing H2O is a raw material that is important in the making of Coca Cola products. The drawback of the business is the alleged use of pesticides or the large use of water....   [tags: Coca-Cola, The Coca-Cola Company, Thums Up]

Good Essays
838 words (2.4 pages)

Swot Analysis : Coca Cola Essays

- Issue Identification The Coca-Cola Company is currently in a strong competitive position in comparison to its rival companies, dominating the carbonated soft drink market with a market share of 48.6 percent in 2015 according to Bloomberg. It is true that the firm’s annual report on Form 10-K shows a decrease of 4% in net operating revenues from 2014 to 2015 but the company still appears to be in a sound financial position with at 2% increase in volume of its beverage products, favorable product mixes in emerging markets, and a foreseeable increase in revenue from investments and recent acquisitions....   [tags: Soft drink, Marketing, Coca-Cola, Revenue]

Good Essays
847 words (2.4 pages)

Analysis of Coca Cola Company Essay

- 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States....   [tags: Coca Cola Case Study, SWOT Analysis]

Good Essays
2711 words (7.7 pages)

Marketing Strategy Of Kfc And Coca Cola Essay

- Brand Revitalization The Brand Revitalization is the marketing strategy adopted when the product come the development stage of product life cycle, and profits have fall drastically. By the way, at present, there are many brands in the world. Each brand must be driven its product to attention of consumer and sales improved. Moreover, it has an own marketing strategy in producing a great creativity and innovating new products to the own brand and satisfaction in the consumer 's mind. The main objective of this report studies a comparison of marketing strategy between KFC and Coca-Cola....   [tags: Marketing, Coca-Cola, Brand, Advertising]

Good Essays
744 words (2.1 pages)