Restaurant With An Effective Public Relations Campaign Essays

Restaurant With An Effective Public Relations Campaign Essays

Length: 843 words (2.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Restaurant with an effective public relations campaign let the consumer become familiar with what the business is all about. Brands are best built with a long-term public relations plan. Restaurant public relations keep the brand’s name in the marketplace. Public relations have always been about building and maintaining relationship. Building a long-term relationship means invest time, attention and interest in something. Building the brand, getting publicity, media coverage, even short-term projects it can lead to long-term brand consistency. Public relations are referring to some tactics and techniques, for instance; a television interview with an organization’s spokesperson, coverage in a newspaper, or celebrity at a special event. Many people failed to understand there is a process in public relations which involve numerous subtle and reaching aspects through media coverage (Wilcox, 2011). Other than that, it also includes research and analysis, policy formation, communication, and feedback from numerous publics. According to Cutlip et al., (2006), public relations are the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Publics itself is the notions of audience, market segment, community, constituency, and stakeholder. The need for good public relations in an increasingly competitive business environment should spur demand for PR specialists in organizations of all types and sizes.

Public relations specialists must understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and represent...


... middle of paper ...


...es through selected media to get a further interest from an organization’s.
F. Employee/Member Relations – responding to informing, concerns, and motivating an organization’s employees or members.
G. Community Relations – carry out activities with community to maintain an environment that benefits for both organization and the community.
H. Public Affairs – an involvement in public policy and helping an organization adapt to public expectations.
I. Issue Management – addressing and identifying issues of public concern that affect an organization.
J. Financial Relations – creating and maintaining investor and building a good relationship with the financial community.
K. Industry Relations – relating with other industry also with trade associations.
L. Development/Fundraising – encouraging the public to support an organization through financial contributions.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay Effective Verbal Communication Is Essential For Advocates

- Effective verbal communication is essential for advocates. Advocates build and connect relationships, discover solutions, educate the public, and advise decision-makers. Verbal communication with stakeholders and face-to-face interaction is an essential component of any professional advocacy campaign. Verbal communication skills impact how effectively one communicates their intended message; thus, usefulness to decision-makers and those being educated. Additionally, advocates must adapt the skills in their repertoire to account for all settings and environments ranging from the office, a restaurant, a bar, a conference, an event, or an encounter with an issue stakeholder at a widely attended...   [tags: Nonverbal communication, Communication, Message]

Better Essays
1008 words (2.9 pages)

Marketing Tips by Hospitality Professionals Essay example

- Marketing Tips by Hospitality Professionals Master Restaurant Marketing Techniques to Immediately Generate More Customers, Make More Sales and More Money Restaurant Training Guides by A La Carte Training are ‘bite size pieces’ to help restaurant management and commercial catering management turn visitors into lifetime customers in just 24 hours. ARTICLE: 10 Marketing Tips Dining has become one of the most common forms of entertainment. People are dining out more than ever, and the internet is one of the biggest marketing tools out there....   [tags: Business Restaurant Marketing]

Free Essays
1465 words (4.2 pages)

Essay on Public Relations

- Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need to understand these values, but an employee needs to be committed to upholding them on an everyday basis....   [tags: essays research papers]

Better Essays
894 words (2.6 pages)

Public Relations Campaign : The Best World Leading Restaurant For Fast Food

- Public Relations Campaign Public relation campaign enables companies to reach their markets in a strategic manner. Strategic marketing has allowed MacDonald’s to become among the best world leading restaurant for fast food. The strategic campaigns have increased MacDonald’s profit levels, products sales, brand name, and services. The public relation has also solidified MacDonald’s sponsorship relationships, improved food quality, and broaden their market base. MacDonald’s campaigns have branded its values through good food products in MacDonald’s marketing....   [tags: Advertising, Brand, Public relations, Logo]

Better Essays
942 words (2.7 pages)

Public Relation Campaign : The Best World Leading Restaurant For Fast Food

- Public relation campaign enables companies to reach their markets in a strategic manner. Strategic marketing has allowed MacDonald’s to become among the best world leading restaurant for fast food. The strategic campaigns have increased MacDonald’s profit levels, products sales, brand name, and services. The public relation has also solidified MacDonald’s sponsorship relationships, improved food quality, and broaden their market base. MacDonald’s campaigns have branded its values through good food products in MacDonald’s marketing....   [tags: Advertising, Brand, Logo, Hamburger]

Better Essays
939 words (2.7 pages)

Public Relations : Effective Communication Essay

- PUBLIC RELATIONS 1 WHAT IS PULIC RELATIONS. 1.1 PR = EFFECTIVE COMMUNICATION What is public relations. PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”....   [tags: Public relations, Marketing, Advertising]

Better Essays
1595 words (4.6 pages)

Essay about Effective Public Relations

- Public relations, is an activity aimed at increasing communications and understanding between an organization and individual and one more groups called public. The terms are also applied to the professions responsibility for handling such assignment. Companies, education institutions, religions groups, government agencies, trades union, politicians, and entertain is among those who used public relations. Their public from employees and share holders to an entire communities or members of the new media....   [tags: communication organization/individual & the public]

Better Essays
2569 words (7.3 pages)

Anti-Legalization Prop 19 Ad Campaign Essay

- Powerful music bursts from your speakers as “The # 1 ADDICTION for 60% of TEENS in Drug rehab” (Anti-Legalization Prop 19 Campaign) hits the smoke filled screen, which is just the beginning of SaveCalifornia’s Stop proposition 19 insightful campaign ads. This commercial went out months before the vote for the legalization of marijuana for recreational use in California. It was made to sway the viewers, voters of California, away from making marijuana legal in this state. This SaveCalifornia commercial persuades the viewers to vote no for Proposition 19 by using rhetoric....   [tags: Effective Ad Campaign]

Free Essays
2122 words (6.1 pages)

Evaluating the Effectiveness of a Selected Organization's Marketing Campaign

- ... The current trend suggests that an audience are more interested in the sourcing of their food and the ingredients involved. I would suggest that Pizza Hut make campaigns about using natural and locally sourced ingredients in order to further raise their brand capabilities. Personal Selling Personal selling is often a 1-1 personal interaction with a member of the sales team. In all of Pizza Hut’s restaurants, members of staff are there to encourage the average consumer to spend more money; this is often achieved by asking a series of questions I.e....   [tags: pizza hut´s campaign, advertisements]

Better Essays
1278 words (3.7 pages)

Restaurant Management Essay

- Restaurant Management      Running a restaurant can be one of the most stressful jobs as well as the most fun and rewarding jobs. If the manager is a good leader with excellent leadership skills and has great followers the restaurant will be rewarded. If not the restaurant will plummet in sales and no one will be pleased. While developing a business. staff is important to running a successful restaurant, it is also essential that management focus on its public relations as well as its sales and marketing strategies....   [tags: Running Restaurant Managing Essays]

Better Essays
2839 words (8.1 pages)