Restaurant Industry: The Doha Quick Stop in New York

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1.0 Executive Summary

Doha Quick Stop is a start-up company that has obtained a franchise license to operate an New York franchise in Doha, Doha Quick Stop is a new player in the restaurant industry. The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options. Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in DOHA and the surrounding area. The company also has the added security of a well-known regional franchise to aid it in its pursuit of success.

Doha Quick Stop plans to utilize grant funding in the amount of 800,000QR to complete the renovation and initial expansion of its shop. The owners plan to purchase two new hybrid delivery vehicles, replace outdated equipment, add new employees and begin an intensified advertising campaign.

Chart: Highlights

1.1 Objectives

The objective was to lease a site at Al Naser Street. We will need to remodel the interior according to the Franchisor's design. We plan to duplicate and massage the successful formula used by the Franchisor. We will use our own personal strategies and skills to create our own success in our Al Naser venue. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows:

•Be the first

Pizzeria in the Doha area

•Provide the highest quality product, with a feasible price

•Give top-notch service in a quick and efficient manner

•Keep our menu unique with a variety of fresh pizza offerings

•Maintain the competitive, fast-casual dining at a mid-range price point

•Use marketi...

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Expected Minimum Sales Per Month

Session Cost per slice/set # of slices/set Total QR

Cheese Pizza 8 7200 57,600

Topping Pizza 10 4800 48,000

6 Pc Wings w/ fries 12 600 7,200

18 Pc Wings w/ fries 30 300 9,000

30 Pc Wings w/ fries 50 30 1,500

Total QR 12930 123,300

6.2 Profit & Loss

Expected Profit Loss Analysis

Total Revenue 123,300

Total Expenses 52,125

Net Profit QR 71,175

6.3 Important Assumptions

These assumptions are all based on a research that has been conducted by the student in order to get approximate figures of the costs need to start up the business, these figures are solely by the student assumption after generating information that exposed to him the market figures and the competition. The figures mentioned in the previous sections are not 100% accurate and cannot be taken for further actions.

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