Finally, 45% of respondents hear about concerts by word-of-mouth, from their friends or family. It makes sense because people often associate with people who have interests similar to theirs, so if there’s a concert someone wants to attend, it’s likely that they’ll tell their friends so they can come with them. Unfortunately, this is one medium that we have no direct control of and usually can’t expect from people who have never attended WMC, with a few exce...
... middle of paper ...
...sic Club the opportunity to use our social media sites could result in defamation or misrepresentation of the venue (McHale 2012). Even though SUA might not know how to market our brand specifically, they are still familiar with social media etiquette and have experience creating content for the internet, which is something WMC volunteers do not have. Expanding the output of posters is a higher expense and putting them in non-university locations could result in them being thrown away. Creating an e-mail list would require even more staffing and could also lack on etiquette if the volunteer in charge of them is not being properly supervised. Despite these risks, I believe that taking this research into consideration and using some of the suggestions that I came up with will produce a greater turnout at Whole Music Club and help to build a community around the venue.
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