The Response On Posters And Fliers Essay

The Response On Posters And Fliers Essay

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I was the most surprised about the response on posters and fliers. I never would have thought that guerilla marketing would appeal to 31.4% of my sample, in fact, I thought it would be last because I personally never learn about concerts or events for the first time from a physical source. WMC has their posters made by marketing assistants who are staffed under Student Unions & Activities (SUA) within the university, and are put up by members of the street team. Neither of these groups have direct affiliation with Whole Music Club, which is our first issue. Having some type of communication as to what we want on our fliers and where we want to put them would ensure that the correct demographic is consciously being targeted and reached. Secondly, our posters are limited to the University of Minnesota campus. It would serve us well to start putting up fliers in Dinkytown and Stadium villages in common places that students and other potential concert-goers are likely to be on a Thursday or Friday night, such as Blarney’s Pub or Mesa Pizza. The assumption is that our target audience will be at the bar or restaurant some night, wondering where they are going to go next. They see our poster for our event that’s close by and starting soon, so they can walk right over or get on a bus.
Finally, 45% of respondents hear about concerts by word-of-mouth, from their friends or family. It makes sense because people often associate with people who have interests similar to theirs, so if there’s a concert someone wants to attend, it’s likely that they’ll tell their friends so they can come with them. Unfortunately, this is one medium that we have no direct control of and usually can’t expect from people who have never attended WMC, with a few exce...


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...sic Club the opportunity to use our social media sites could result in defamation or misrepresentation of the venue (McHale 2012). Even though SUA might not know how to market our brand specifically, they are still familiar with social media etiquette and have experience creating content for the internet, which is something WMC volunteers do not have. Expanding the output of posters is a higher expense and putting them in non-university locations could result in them being thrown away. Creating an e-mail list would require even more staffing and could also lack on etiquette if the volunteer in charge of them is not being properly supervised. Despite these risks, I believe that taking this research into consideration and using some of the suggestions that I came up with will produce a greater turnout at Whole Music Club and help to build a community around the venue.

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