Research on the Demand for a New Jam Product Essay

Research on the Demand for a New Jam Product Essay

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Background of the Study
In (2004), USDA scientists investigated over 100 foods to measure their antioxidant concentration per serving size. Jam sandwiches are thought to have originated at around the 19th century in the United Kingdom. Two apples - Red Delicious and Granny Smith - ranked 12th and 13th respectively. Antioxidants are disease-fighting compounds. Scientists believe these compounds help prevent and repair oxidation damage that happens during normal cell activity. In Scotland they are known as pieces and jam or jelly pieces. The jam sandwich was an affordable food which was a major part of the diets of the lower/working-class people of cities such as London and Glasgow. One plausible reason for this was that the ingredients that the jam sandwiches were made from cost little to manufacture and due to taxes being lifted on sugar in 1880, it became widely available as a cheap foodstuff. Today, jam sandwiches are mainly consumed by children. Shops do not often sell individual jam sandwiches.
In the Philippines (2007) Andy Albao Enterprise, was engage in manufacturing jam product wherein they segmented and positioned their product in an ideal way. Jam product has been sold in the Philippines for breakfast and snack time of the Filipino citizen.


The reason why the researchers come to think of this kind of innovative product made from fresh fruits (Buko and Apple) is to introduce it in the market and create a need to consumers especially here in Davao City.
Nature of the Business
The name of the business is JAMMY COMPANY, owned by Gerbe Jean A. Caerlang, Maria Teresita I. Abuda, Cherry Mae Pedrajas, Mary Rose N. Requillo and Aimie L. Morales. They found the idea of Jam product to test how feasible the mixed fruit Jam. T...


... middle of paper ...


...hen added with a 5% increase resulting to 67,529 demand for the year 2015. We did the same for the succeeding years. The projected supply is also based on the past supply of 2014 which we added with a 5% increase resulting to a projected supply of 26,255 for 2015. The same computation was done for the succeeding years.
Table 3
Projected Demand and Supply
2015 2016 2017
Projected demand 67,529 70,905 74,450
Projected supply 26,255 27,568 28,946
Gap 41,274 43,337 45,504
Market Share
32%
33%
35%

Market area
The main area of the business is located at McArthur highway front of GSIS, Matina, Davao City. Jammy company will distribute its product to different bakeshops here in Davao City like; Julies Bakeshop, Pande light, Dee Anns

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