Research Methodologies

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Introduction

The most probably used research method is a survey. The production of knowledge depends on the methodologies used for collecting, storing and analyzing dataset and one of these techniques is survey. A survey is an investigation of one or more characteristics of a population. Most often, surveys are carried out on people by asking them questions. The most common types of surveys are done by interview, mail, or telephone.

A survey is a means of gathering information about the characteristics, actions, or opinions of a large group of people, referred to as a population (Tanur, 1982). Most people are familiar with three uses of survey techniques: the measurement of public opinion for newspaper and magazine articles, the measurement of political perceptions and opinions to help political candidates in elections, and market research designed to understand consumer preferences and interests. Each of these well-developed programs of survey research is aimed primarily at tapping the subjective feelings of the public.

In survey research, the scope of study is defined by using independent and dependent variables, which the researcher cannot explicitly control, or change. Like all measures in all science, survey measurement is not error free. The procedures used to conduct a survey have a major effect on the likelihood that the resulting data will describe accurately what they are intended to describe. A sample survey brings together three different methodologies: sampling, designing questions, and data collection. Each of these activities has many applications outside of sample surveys, but their combination is essential to good survey design.

This paper examines the quality of survey research, the pros and ...

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