Research And Decision Making

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Research and Decision Making Assignment

Coffee Time is a chain of coffee bars that is popular in North America and Europe. It produces some of the world's finest coffee beans and sells a variety of coffee beverages and snacks. Recent business activities have indicated that South Asia is an up-and-coming market for coffees and coffee bars. Coffee Time has selected India among other South Asian economies to research. In this paper our team has come up with solutions to assist Coffee Time in there research by analyzing data, discussing the limitations, researching further data and secondary data, and discussing the constraints of Coffee Time.

Analyzing Data

Coffee Time is looking to expand their business and is trying to determine where to locate its outlets in India. Coffee Time will begin researching different locations that include Mumbai, Kolkata, and Dehli. Our team chose these locations because they are the largest cities in India. The larger cities have more diverse groups that are willing to try different type of coffees. In the data that was presented in the simulation, Mumbai and Delhi have the most number of malls (24 and 18) and the most number of daily visitors to a mall (46,500 and 38,400). Coffee Time is a premium brand of exotic and regular coffee flavors. This will bring a diverse group of people to an American and European product. Kolkata is the third largest city in India. Coffee Time could have a better advantage because this city does not have any coffee chains and coffee will be something new to the city.

Coffee Time does not know how the results will turn out. It will have to wait on further research to determine if these cities were a good choice to select. Kolkata could be an advantage but could also end up as a disadvantage, because it does not have any coffee chains in the city.

Limitations

The limitations of the data affect the validity because it is what we hope and think to measure. When researching the different cities Coffee Time is hoping the results of the research is positive, because if the results are negative then the company will lose money. The limitation of the data also affects the reliability because this data yields consistent results. There are consistent results among researchers who are rating the same information. Coffee Time wants to conduct there own research to gain more knowledge about the people in India who may or may not like coffee.

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