Essay on Report On Organic Food Industry

Essay on Report On Organic Food Industry

Length: 1910 words (5.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


HI5004 Marketing Management
Assessment 2- Group Assignment
Report on Organic Food Industry
(Woolworths – Macro Brand)



Student Details
Name & Student ID Amir Shova Bajracharya – SDU2460
Abdul Nabi Shaikh – EMV20478
Ganga Ghimre – EMV20643
Jaya Jawalkar - DC2369
Ram Prabal Chaudhary – VBE2066
Due Friday Week 10 19th September 2016
Course Masters of Business Administration
Lecturer Mr. Jas Paul Chawla
Referencing Style Harvard Style












Table of Contents
1) Executive Summary 2
2) Introduction on MACRO Brand Organic Food 3
3) Market segmentation 3
4) Target Marketing 6
5) Positioning 6
6) Micro and Macro Environment for Organic Food 6
7) Consumer Perception and Behaviour about the Brand 6
8) Marketing Mix 7
9) Conclusion: 7
10) References 7




















1) Executive Summary
The global organic industry is the fastest growing food category, with demand outstripping supply in most developed economies. This presents significant export opportunities for Australia. Organics is practiced in over 120 countries of which Australia has the largest area of certified organic land with over 12.3 million hectares available.
Since 2000, the Australian organic industry has more than doubled in value. Currently there are over 2,500 organic operators representing all levels of the supply chain. The Australian organic industry comprises a diverse range of products, which is expanding due to increasing consumer demand. The most important sectors are beef and horticulture.
Companies are increasingly focusing on everyday foodstuffs, particularly whole fruit and fruit juices, which carry the ‘naturally healthy’ message. Berries, oats, whole grains, almonds, peanuts and fresh orange jui...


... middle of paper ...


...od with the advertisement done by producers. Promotion of organic food helps to change the old habits concerning nutrition, health standards and satisfaction of the consumer. Through various advertisements, TV, Radio, post, social media promotion of organic food is done which motivates consumers to purchase organic food products.
9) Conclusion:














10) References
Hui-Shung Chang, L. Z. a. G. G., 2005. The Australian Organic Food Products Market: Overview, Issues and Research Needs. Australasian Agribusiness Review, 13(15).
Koen Mondelaers, W. V. G. V. H., 2009. Importance of health and environment as quakity traits in the buying decision of organic products. British Food Journal, 111(10), pp. 1120-1139.
Organicfood, 2015. Organic Food.com.au. [Online]
Available at: http://www.organicfood.com.au/content_common/pg-what-is-organic.seo
[Accessed 06 May 2015].

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Organic And Chemically Treated Foods Essay

- Many hear the word organic and automatically assume that they are getting the best possible quality produce compared to produce that was treated with pesticides and fertilizers. What many do not know is that when they are purchasing organic products they are not always getting the best quality of produce, in some cases they are getting much more than poor quality. There are many studies which sought to persuade readers that if they are consuming organic, they are consuming the best, but what they don’t know is that those researchers are withholding a large amount of information from them....   [tags: Organic food, Organic farming]

Better Essays
941 words (2.7 pages)

Essay on The True Nature of Organic Foods

- Since the late 1990’s there has been a significant rise in the popularity of organic foods. The industry has risen from 3.7 billion dollars in 1997 to over 25.6 billion dollars in 2010. (Smith-Spangler, 2012, pp. 348-366)This increase is due to a market switch as more Americans look for healthier foods for their families. This shift in the market has built around a fear of harmful ingredients and chemicals in foods. The organic foods are built around this health factor as the industry heavily markets the benefits of their foods....   [tags: organic food, market, agriculture]

Better Essays
1803 words (5.2 pages)

Eat Local, Eat Organic Essay

- Eat Local, Eat Organic Introduction 70% of UCSB students live off campus—which means that a great number of us need to concern about the question: “what should I eat for dinner?” Among a host of food choice, one called “local and organic food” is advocated by the U.S. Department of Agriculture. Although surprisingly amount of us, including me a few months ago, do not understand the true meaning behind it. Common sense seems to dictate that “organic food is more expansive than normal one” and “organic food is provided only for high-income consumers”....   [tags: Organic food, Organic farming, Farmers' market]

Better Essays
1070 words (3.1 pages)

The Pet Food Industry Essay

- State of the Industry Market Overview The pet food industry as described by IBIS World is an industry in which "Major players compete on price, quality, ingredients and nutrients" (Pet Food Production in the US: Market Research Report, 2015). In this pure competition industry, there are dominant companies such as Mars, Inc. and Nestlé Purina sharing a 24 billion dollar market (Pet Food Production in the US: Market Research Report, 2015). Research indicates that “pet food is now one of the fastest growing products in world trade” with “import/export global flow of pet food increased dramatically reaching 2.5, 3.7 and over 5 million tonnes in 1995, 2000, and 2005, respectively” (De Silva & T...   [tags: Food, Nutrition, Food industry, Pet foods]

Better Essays
1372 words (3.9 pages)

Organic vs. Conventional Foods Essay

- With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial....   [tags: Organic vs. Non-organic Foods]

Better Essays
1106 words (3.2 pages)

Essay on Organic Foods vs Processed Foods

- Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make....   [tags: Organic vs. Non-organic Foods]

Better Essays
1172 words (3.3 pages)

American Fast Food Is The Most Sought After Food Essay

- American fast food is the most sought after food in the world. Many societies everywhere throughout the world seem to have joined this sort of sustenance in their eating routine. It is pretty much around us all the time; one may travel around the globe to Dubai and find a Burger King there, or sail to Europe and discover how identical McDonald 's there are in comparison to the ones in the United States. There is really no reason to have fast-food besides the obvious- it is convenient and cheap. We no longer live in the stone age where women would be expected to feed the family by remaining at home to cook, clean and take care of the kids, while the man of the house earned bread and butter....   [tags: Nutrition, Food, Fast food, Fast food restaurant]

Better Essays
1739 words (5 pages)

Foo Go Pre-packed Organic Sandwichs Essay

- Industry Analysis – Foo Go Executive Summary The industry analysis for Foo Go seeks to provide the management with background knowledge for launching marketing campaign centred on the proposed product line of pre-packed organic sandwiches. Given Foo Go’s brand identity of an environment-friendly name and its positioning as a premium product, a range of sandwiches prepared only with organic farm products will provide the company a strategic foothold in the new and emerging market of organic food products....   [tags: Industry Analysis]

Better Essays
3093 words (8.8 pages)

Essay on Fast Food And Unhealthy Diets

- Do you think our country would be healthier if we were able to spend less money on good foods and more on junk food. Would our citizens have a lower chance of being obese if we had drive through fruit stands that served salads on the dollar menu rather than burgers and fries. In the last hundred years alone, our world has invested more money into greasy fast foods than they do in healthy and organic farm foods. Not only has it increased the chance of becoming obese, but unhealthy diets have increased diseases and deaths due to being overweight....   [tags: Nutrition, Junk food, Fast food, Healthy diet]

Better Essays
1471 words (4.2 pages)

Essay on Organic Foods

- Organic Foods Section A -- 35 Marks. Organic Food -- Environment concerns impacting the way we shop 2 Reaction of distributors to the changing trends in consumer behaviour. 4 Supermarket Wars -- How do they stack up ? 5 Specialised Organic Food Stores 6 Section B -- 45 Marks 6 pages 7 Importance of Certification Symbols 7 Section A -- 35 Marks. Organic Food -- Environment concerns impacting the way we shop The industry I have chosen for this report is the organic food industry and in particular the distribution channels for the food industry in Ireland and how they have reacted towards the changing in trends in consumer buying behaviour....   [tags: Papers]

Better Essays
1916 words (5.5 pages)