In order for improvements to be made it was imperative for Yahoo to identify the main factors that were causing the company financial turmoil. Yahoo had success in their ability to drive internet users to the website. In fact, they had surpassed their competitor, Google, in 2006 when Yahoo brought in 120 million more monthly visitors (Indu & Gupta, 2007). Though Yahoo attracted more visitors, Google brought in significantly more money ($5.4 million) per million visitors (Indu & Gupta, 2007). It was apparent that Yahoo needed to develop a more effective advertising method to boost th...
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...om http://techcrunch.com/2008/01/17/yahoo-implements- openid-massive-win-for-the-project/
Grossman, B. (2006). Braun Out At Yahoo! Broadcasting & Cable, 136(49), 39.
Holahan, C. (2006). Why Yahoo's Panama won't be enough. Businessweek Online, 9. Retrieved from EBSCOhost.
Kim, R. (2007, June 18). Yahoo replaces CEO Semel with co-founder Yang. San Francisco Chronicle.
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Pegoraro, R. (2011, January 31). 1994 'Today' show 'what is internet?' clip offers a reminder: We were all newbies once. The Washington Post. Retrieved January 22, 2012, from http://voices.washingtonpost.com/fasterforward/2011/01/1994_today_show_what_is_the _in.html
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