Reorganizing Yahoo Essay

Reorganizing Yahoo Essay

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Almost twenty years ago in 1994, talk show hosts of the Today show were filmed stumbling over their words attempting to define a new technology called “the internet” (Pegoraro, 2011). At the same time, Jerry Yang and David Filo, two Stanford University graduates who had embraced this new technology, were working to develop a framework to organize the plethora of websites they had discovered on the internet (“The history,” 2005). This exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most highly visited sites on the internet (Indu & Gupta, 2007). Yahoo did very well in the first four years, but before long it was clear that the company was in desperate need of a focused strategy. The decline in Yahoo’s performance was attributed to many factors including the company’s inability to produce sufficient revenues from “search-related advertising,” failure to fully integrate new acquisitions, and a complicated organizational structure (Indu & Gupta, 2007, p. 1). The company took these factors into serious consideration to resume the evolution of the company. Today, Yahoo’s financial outlook is promising.
In order for improvements to be made it was imperative for Yahoo to identify the main factors that were causing the company financial turmoil. Yahoo had success in their ability to drive internet users to the website. In fact, they had surpassed their competitor, Google, in 2006 when Yahoo brought in 120 million more monthly visitors (Indu & Gupta, 2007). Though Yahoo attracted more visitors, Google brought in significantly more money ($5.4 million) per million visitors (Indu & Gupta, 2007). It was apparent that Yahoo needed to develop a more effective advertising method to boost th...


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...om http://techcrunch.com/2008/01/17/yahoo-implements- openid-massive-win-for-the-project/
Grossman, B. (2006). Braun Out At Yahoo! Broadcasting & Cable, 136(49), 39.
Holahan, C. (2006). Why Yahoo's Panama won't be enough. Businessweek Online, 9. Retrieved from EBSCOhost.
Kim, R. (2007, June 18). Yahoo replaces CEO Semel with co-founder Yang. San Francisco Chronicle.
Long, D. (2007, October 25). Can Yahoo remain on the road to recovery? New Media Age, 12. Retrieved from EBSCOhost.
Pegoraro, R. (2011, January 31). 1994 'Today' show 'what is internet?' clip offers a reminder: We were all newbies once. The Washington Post. Retrieved January 22, 2012, from http://voices.washingtonpost.com/fasterforward/2011/01/1994_today_show_what_is_the _in.html
The history of Yahoo. (2005). Yahoo Media Relations. Retrieved from http://docs.yahoo.com/info/misc/history.html

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