The Relationship Between Television and Presidential Elections Essays

The Relationship Between Television and Presidential Elections Essays

Length: 2346 words (6.7 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
Researchers tend to hold one of three views about television's influence on voters. Some believe that television affects voters in the short run, for example in an election campaign. Another group of researchers believes that television has a great influence on voters over time and that television's impact on voters is a continuous process from one campaign to the next. Others stand between the two views or combine both.
In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p.m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866). That early call was controversial because the polls in many states were still open at the time and, in some of th...


... middle of paper ...


...ory and criticism of Presidential campaign advertising. Oxford: Oxford University Press.
Katz, Elihu, and Jacob J. Feldman. (1962). The debates in the light of research: A survey of surveys. In The Great Debates, ed. Sidney Kraus. Bloomington: Indiana University Press, pp. 173-223.
Kraus, Sidney. (1988). Televised Presidential debates, and public policy. New Jersey: Lawrence Erlbaum Associates.
Lowi, Theodore J. (1985). The personal President: Power invested promise unfulfilled. Ithaca, New York: Cornell
University Press.
Mcginniss, Joe. (1969). The selling of the President 1968. New York: Trident Press.
Mickelson, Sig. (1989). From whistle stop to sound bite: Four decades of politics and television. New York: Praeger.
Wattenberg, Martin P. (1986). The decline of American political parties 1952-1984. Cambridge, Massachusetts: Harvard University Press.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Presidential Elections and Voters

- Presidential Elections and Voters In order for one to become president of the United States, he or she must gain the votes from the public. There are various ways of getting votes. Nominees go through months of campaigning to get the votes necessary to win the state. Some believe that the public makes the decision for president long before the campaigns even start, and others believe that the campaigns are necessary to gain votes for a president....   [tags: Elections President Government Politics ]

Free Essays
1434 words (4.1 pages)

Evolution of Presidential Elections Essay

- Presidential elections are one of the most publicized and expensive events in America today. Candidates, donors, and volunteers all work countless hours and funnel endless amounts of funds into presidential elections. From the first contested election of John Adams in 1796 to present day, these elections have evolved on a couple of different planes, especially the candidate’s relationship with donors and funding and their campaigning strategies. The increase of technology in America, especially throughout the 20th and 21st centuries, relates directly to campaign donations and spending for the use of modernized campaigning strategies....   [tags: candidates, donors, and volunteers]

Powerful Essays
939 words (2.7 pages)

Essay about Presidential Debate Over The United States

- On a daily basis across the country millions of people watch TV. Throughout the years television has been used as a platform to disperse news and information to the public. 
The TV platform has since been used as an outlet to advertise and promote businesses, products, and even presidential campaigns. The first ever televised presidential debate in American history took place between John F. Kennedy and Richard Nixon in 1960. Not only did this impact the election, but it created a pristine generation of public image (“The Kennedy-Nixon Debates”)....   [tags: Election, Elections, Voting, Richard Nixon]

Powerful Essays
1748 words (5 pages)

Essay about The Presidential Election Of President And The Suez Canal

- Political campaign ads have played a very important role in presidential elections since the television was invented. They allowed for the appearance of a candidate become a new factor of appeal. Not many people were fully informed about their government, let alone a presidential candidate. Televised campaign ads helped change that. Now, people are informed and persuaded through these ads, changing the way people once made their decisions about voting. Adlai Stevenson, the democratic candidate, ran against Dwight Eisenhower, the Republican incumbent, for the presidency in 1956....   [tags: President of the United States, Richard Nixon]

Powerful Essays
1565 words (4.5 pages)

Essay on Presidential Election : Presidential Elections

- 1. Undoubtedly, the 2016 presidential election was one of the most controversial elections in United States history. With that said, there were both upsides and downsides to the election. One positive aspect of the campaign is that each side had a unique candidate, which differed from previous candidates we were used to seeing running for president. The democratic candidate, Hillary Clinton, was running to become the first female president in America’s history. She was the first female of one of the major two parties to make it past the primaries in order to actually have a viable chance of securing the role as president....   [tags: Elections, Election, Voter turnout, Voting]

Powerful Essays
1169 words (3.3 pages)

U.s. Presidential Elections : Presidential Election Essay

- U.S. Presidential Elections offer ample opportunity to observe common heuristics and biases in supporters, candidates, and the media. While all elections offer some exposure to these concepts, none has proved more bountiful than this election. The two polarizing candidates at the top of each ticket have, some would argue, brought out the worst in each other and lowered the bar for American democracy. Let’s evaluate this assessment by examining each concept in turn: Hostile media effect. This election has led to particularly heated exchange over the role of media in the U.S....   [tags: Election, Elections]

Powerful Essays
1028 words (2.9 pages)

Presidential Elections Are The One Time Of Year Essay

- Presidential elections are the one time of year where people second guess their morals and what they really want our country to look like. The campaigns went from having hard facts to bashing the other candidates to get votes. It’s a way of life for Americans to sit in front of a television and believe every single statement that comes out of politician 's mouths. The people need to come together has one and voice their opinions and their voice. With this year 's election having two unfavorable candidates, it is questionable whether voters should be protesting against the government by submitting blank ballots, electing fictional characters, and throwing rallies at candidates campaigns....   [tags: Election, Voting, Elections, Democracy]

Powerful Essays
867 words (2.5 pages)

The Presidential Election Elections Results Essay

- Conducting a further analysis of the 1860 Presidential election results, Timmons outlines how this election sets the stage for the future referendum on secession vote. He argues that with a three to one vote supporting Breckinridge and Southern rights, secessionist felt the results represented it as a mandate for encouraging secession in Texas. However, he asserts that there exist discrepancies in the voting results, asking the question, “was there manipulation of the vote in that election?” Of the one hundred and twenty-two counties submitting returns, fifty-one reported a voter involvement of greater than 70 percent, with seven counties reporting more than 100 percent vote....   [tags: Voting, Election, Elections, Voter turnout]

Powerful Essays
1181 words (3.4 pages)

Essay about Presidential Elections : The Presidential Election

- The 2016 presidential election has been one of the most talked about elections because of one man, Donald Trump. When the billionaire real estate mogul announced that he would be running for the Republican Party candidacy in the 2016 presidential election, he sent this country into an uproar. Donald Trump, who has never shied away from the media, has become one of the most talked about presidential candidate in history. On the day of his announcement for the republican candidacy, he sparked controversy because of his comment about the Mexican people, stating: The U.S....   [tags: Immigration to the United States, United States]

Powerful Essays
1259 words (3.6 pages)

Essay about The Presidential Election As Separate State Elections

- Sorry I couldn 't get to you sooner, I had midterms. The issue is not whether votes count or not. My post was initially about most votes don 't matter (not for the candidate nor for the result of the election) for reasons mentioned bellow (unless we’re taking about swing states). And, I’ve left out 3rd parties. Even if you look at the presidential election as separate state elections (aside from Nebraska and Maine, which don’t go with the winner takes all system), 48 states +D.C. only need 50.01% of the votes to get the EVs....   [tags: Elections, Election, Voting, Electoral College]

Powerful Essays
882 words (2.5 pages)