Through the analysis of Lenovo case, this essay aims to study the relationship between corporate social responsibility and financial performance. The measure of social corporate responsibility is from many aspects. This article analyzes mainly from three aspects: the public welfare activities, innovation and environmental protection. Lenovo has adhered to the public welfare activities for many years, they commit to achieve the goal of maximizing the contribution of society. Lenovo 's “computer to the countryside” project, not only provides a variety of computer products for the rural families, but also provides them with the appropriate training. In addition, they establish a number of service stations in order to solve the problem of technology and applications. The implementation of the plan not only benefits the rural family, but also helps to get the market share of China 's rural areas. In all, it makes a contribution to the improvement of enterprise economic performance. Becoming the Beijing Olympic Games sponsor makes the world know the brand of Lenovo, which greatly improve the visibility of the enterprise and lay a good foundation to open up overseas markets. This move has raised the sales of Lenovo in overseas emergin...
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... analysis, test and demonstration. Moreover, because no third party authority has appeared in China, the source of data related to corporate social responsibility research is relatively chaos, also it lacks reliability, the investigation of corporate social responsibility is also lack of long-term. Although domestic and foreign scholars have carried out some research on the relationship between CSR and corporate performance through the construction of various models, there is not a lot of research on how to carry out the accurate and objective disclosure of social responsibility. This will be an important direction of future research. Finally, how to take the corresponding measures to improve the credibility of the current social responsibility report and strengthen the supervision of social responsibility report are also the direction and focus of future research.
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