Refreshing Excellence

There is a man running on a desert road. While running, a little green bug representing his thirst starts reminding him that he is thirsty and tired, and that there is nothing around there that can relieve him from that. But some steps ahead the man finds a Coca-Cola dispenser, where he takes one out, quenches his thirst, and the little “thirst bug” evaporates. This is one of many commercials presented by the Coca-Cola Company in order to convince the public of how good and refreshing this drink is. Thru years and years of being in the market, this company has demonstrated why this drink is a symbol of excellence. They have survived many rumors, competence, and struggles, and even then they keep the prestige of one of the most recognized beverages around the world, crediting in a big part their history, logo, advertising and marketing.

Coca-Cola is a very special company with plenty of history. Founded in 1886 in Atlanta, Coca-Cola Company is one of the world’s leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. It is also the world’s most inclusive brand and company. It has already ventured regionally out of Atlanta to other states of United States since the late 19th century and its signature contour bottle was first manufactured in the early 20th century to distinguish them. Though the company grew rapidly and roared into some European countries during the 1900s, its presence worldwide grew swiftly only after World War II.

Year after year, the company has been discovering new foreign markets to bring higher profits as to fulfill its ultimate goal to provide consistently attractive profits to the owners of the company and to enlarge its customer base in order to achieve a better economy. Due to strong competition with Pepsi, Coca-Cola wants to reduce its dependence on United States, which is their similar domestic market, to increase its global market share by going international. Presently, the company has already reached six billion consumers in nearly two hundred countries.

Another very important part of the Coca-Cola Company marketing is what really represents them: their exclusive logo. The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. First of all, something that really catches the attention is the bright red color that fills the logo.