Intellectual elitism reformers are of the view that highly commercialization of college athletics negatively affects the higher education in America, as sale of athletic programs by universities to corporate sponsors or television networks leads to the trumping of academic values by television ratings (Sack, 2009). As a result, they argue that commercialization of college athletics make universities to admit stu...
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...ducation sector, and encouraged to balance their academics with sporting activities.
Roy, D. P., Graeff, T. R., & Harman, S. K. (2008). Repositioning a university through NCAA Division IA football membership. Journal of Sport Management, 22, 11-29.
Sack, A. (2009). Clashing Models of Commercial Sport in Higher Education: Implications for Reform and Scholarly Research. Journal of Issues in Intercollegiate Athletics, 2, 76-92
Slaughter, S., & Rhoades, G. (2004). Academic capitalism and the new economy: Markets, state, and higher education. Baltimore, MD: Johns Hopkins University Press.
Sobocinski, E. J. (2000). College athletes: What is fair compensation? Marquette Sports Law Review, 7, pp. 257-294.
Svare, B. (2004). Reforming sports before the clock runs out: One man’s journey through our runaway sports culture. Delmar, NY: Bordalice Publishing.
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