Redeeming your Rewards and Exploring the Univox Community
When you join Univox Community, you get access to benefits such as Univox Rewards, Holiday Contests and referral cash. The rewards offered by Univox to members include Amazon gift cards, Dwolla and virtual VISA cards. The Amazon.com gift card gives users access to millions products sold by various merchants on the internet. The virtual VISA card reward, on the other hand, is a widely accepted payment method around the world. Another important member incentive in Univox is the fact points do not expire, even if you cease being an active participant in the surveys. This is a good reason for any one not to take a break from taking surveys.
The Holiday contest at Univox is open to the top 100 survey takers as well as daily visitors. Under this award, $100 gift code sweepstake is offered to 1000 daily visitors; secondly, a $50 sweepstake is awarded to the first 50 survey takers. Members can use the Reward Tracker check the status of all paid participants in a chronologic order. The information listed, includes the participants name, type of gift, date, number of points and status of the reward. Under the “My Univox” member area, a list of profile surveys and the award points are listed. The “My Survey” section lists all surveys a member is eligible to take. The “My Points” section lists all the surveys a member has taken and all the points that have been receive.
The Univox Community Quality Assurance
Univox Community is recognized by various marketing, standards and quality organizations including the Marketing Research Association (MRA), Quirk’s Marketing Review and CASTRO. Univox is also a member of ESOMAR. Since Univox Community is part of the highly reputable market re...
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...y using some of the latest and most efficient technologies in the market. For example, when critical personal information like credit card details passes through the site, Univox protects this information using the latest encryption service, the Secure Socket Layer (SSL) protocol.
For confidentiality purposes, Univox community will not sell your personal information to outside parties such as marketers or advertisers. The site also aggregates individual member responses with those of other members participating in the online surveys in order to make it difficult for anyone to pin point or identify any personal input. The success of Univox Community is greatly enhanced by the partnership the site has built over the years, with marketing researchers and reputable firms that are in the business of studying consumer behaviors, target market and recent marketing trends.
Joseph Turow’s The Daily You shows us the in depth look of behind the scenes of the advertising industry and its impact on individuals in the consumer society we live in. Every time you click a link, fill out a form or visit a website, advertisers are working to collect personal information about you, says Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania. Then they target ads to you based on that information they collected. This tracking is ubiquitous across the Internet, from search engines to online retailers and even greeting card companies.
The internet, an unregulated environment where both government and advertising agencies watch your actions and create profiles based on various traits. This is the picture painted in “The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth,” by Joseph Turow. Turow addresses the issue of how lack of government intervention and poor industry self-regulation has led to a situation where every click is analyzed to the point that even when advertisers omit the users name and address, users are still very much known. Based on these profiles, targeted ads and deals are sent to each individual, creating a class-based system that is defined by what advertisers have concluded the individual likes. The main thesis by Turow
Nasri, Grace. “Why Consumers are Increasingly Willing To Trade Data For Personalization.” Digital Trend. 10 Dec. 2012. Web.
United Cereal was established more than one hundred years ago in United States and it entered the European market in 1952. Through decades, the company grew with a strong commitment to “The UC Way”. “Listen to the customers”, “spot the trend make the market”, and “honoring the past while embracing the future” are the mottos, which the company strives to achieve with its every product and brand. Despite being well established for a long time, the company is still struggling in a highly competitive industry.
Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program, they are collecting data and constructing analysis to make them into loyal consumers.
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
Armstrong, G, Adam, S, Denize, S, Kotler, P, 2010, Principles of Marketing 5th Edition, Pearson Australia Group, Frenchs Forest
The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum.
Unilever’s Dove is part of the consumer goods company’s many brands which have historically lacked global identity amongst its many products. The lack of global identity resulted in issues such as diverse marketing standards, varied product development, and lack of brand recognition by consumers worldwide. Unilever’s solution to this problem was to group similar product lines under a few recognizable umbrella corporations. This initiative gave birth to the one of the most controversial marketing strategies in the history of business.
To achieve this, Amazon needs to roll out its online payment system that can help in addressing issues such as security and privacy concerns. With the rapid use of internet in the globe today, there is a risk of identity theft and cyber attacks if the company is not keen. By setting up an online payment system, there is a great chance that all transactions between the company and their customers will be discreet. Moreover, the company needs to show more concern for their employee’s welfare as a way of promoting their corporate culture and getting the best out of them. In addition, the company can capitalize on their strong brand to roll more products and services to reach to more and more
Unilever is a multinational consumer goods company, which includes products like food, beverages, cleaning agents and personal care products. Unilever is the world third largest customer goods company. The brands of Unilever are trustworthy worldwide and because of the feedbacks given by the people, Unilever is stated as one of the most successful customer goods/products companies. Unilever have more than 400 brands which focuses on health and wellbeing, and this is the reason why Unilever has touched so many people lives in many different ways. Unilever collection of varieties varies from nutritionally composed foods to permissive ice creams, inexpensive soaps, comfortable shampoos and everyday domestic care products and goods. Unilever also produces world-leading brands such as Lipton, Knorr, Dove soap, Axe, Blue Band and many more. Unilever is a responsible business as their supportable living strategy sets out to decouple their development from their environmental influence, and at the same time growing their social encouraging influence as well. Their plan has three main aims to achieve by 2020 which are as follows:
Grover, R & Vriens, M 2006, The handbook of marketing research: Uses, misuses, and future
Unilever is the world third largest consumer goods company which produces a wide range of foods, home care and personal care products. Behind the sustained development over 8...
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach
...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.