Recommendations and Conclusion for Curls & Co

Conclusions

Eshwar Dhap is a well experienced business woman who is well aware of both the pros and cons of the business. She has been in the same business for last 18 years. She managed to run her first business successfully with reasonable profit. Her success was based on number of factors involving good economy and less competition in the area.

Eshwar is well aware of her weak points, her lack of interest and her future prospects to survive in the business without making some major changes on many fronts are looking grim. However, she was not open to admit fearing this could undermine her authority in presence of other staff members.

Recommendations to Curls and Co:

Timing of moving Curls & Co’s business to the new location was a serious mistake. Eshwar should have looked at the business away from her past business location. It is not too late for her to be proactive and keep investigating for new opportunities. As and when recession improves she could make a fresh start.

Eshwar must seek new ways of promoting her present business, number of modern media tools are available such as building her own website as well as e-mail address dedicated for her business. Also website must have an order form for customers to order products without visiting the business or telephone to place manual order.

Be practical to compete against other competitor to stay one step ahead of them in prices, services, longer availability of opening hours and promotional products. In addition Eshwar should get customer satisfaction feedback with a view to make positive improvement.

In order for ‘Curls and Co’ to improve financially, I believe that Eshwar should analyse her sales and profits (accounts), If this is done on a regul...

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...y can see that Eshwar is capable of dealing with their requirements. Her personal involvement with regular customers has shown that she understands and knows what the regular customer wants. Customer satisfaction and improvement survey will help her to peg any week points.

Communication and customer relationship in any business is extremely vital as it reflects on the service quality. I feel that my interview with Eshwar went ok but not as I had planned. I personally feel Eshwar needs to improve her customer service skills, this is demonstrated by the interview I had with her, as she spoke unprofessionally where she showed no interest in her skills or in her attempt to make Curls & Co the best place to have a haircut. Overall she has a successful business within a limit. But thinking outside the box will do her no harm to improve her business and profitability.