RECOGNISE: An Awareness Raising Campaign

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Overview of Campaign RECOGNISE is predominantly an awareness raising campaign. Its main aim is to motivate the Australian public (Aboriginal and Torres Strait Islanders included) to vote in unison in an upcoming referendum, in order to secure equal rights for the Aboriginal and Torres Strait Islander people within the Australian Constitution and to formally ban racial discrimination by the Australian Government (Recognise Campaign 2014, para. 2). To raise awareness, the campaign uses social media platforms, such as Facebook, Instagram, blogs, and its own personal website with an online store to purchase campaign merchandise (Recognise 2014). Additionally, the campaign employs the use of strategically timed media releases, editorials, and public endorsement by Aboriginal and Torres Strait Islander community leaders with 'celebrity' status (Recognise Campaign 2014, para. 10). Further to this, the campaign raises awareness by mobilising teams to journey around the country, attending community events and providing education around constitutional change (Recognise Campaign 2014, para. 10). Theoretical Assumptions According to the 'Recognise Campaign' Wiki page, the campaign's methodology is based on the strategic community organisation principles, developed by Saul Alinsky, which aim at uniting people together in order to overcome social inequality (Recognise Campaign 2014, para. 10). These strategic principles include: identifying and developing natural leaders within the community, providing external support, working collaboratively with the community on areas of shared interest, ensuring that goals are winnable and achieved within the time frames set, and making sure the campaign's demands are clear and relevant to the communiti... ... middle of paper ... ...outledge, New York and London, pp. Ix-xvi Hooks, B 2003, 'Teaching and Living in Hope', Teaching Community, Routledge, New York and London, pp. 1-12 Ministerial Council on Education, Employment, Training and Youth Affairs 2006, Australian Directions in Indigenous Education 2005-2008, viewed 14 May 2014, http://edocs.library.curtin.edu.au/eres_display.cgi?url=DC65084531.pdf Recognise 2014, Recognise, viewed 14 May 2014, http://www.Recognise.org.au Recognise Campaign, Recognise, Wiki, viewed 14 May 2014, https://lms.curtin.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_4_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_63021_1%26url%3D Walton, C. 1993 'Literacy in Aboriginal Contexts: re-examining pedagogy', Literacy in Contexts: Australian Perspectives and Issues, Luke, A. and Gilbert, P. (eds), Allen & Unwin, Sydney, pp.39-46.

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