Caleb Bradham of New Bern, North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshing drinks that he created himself. In 1898 after he bought the trade name "Pep Cola" for $100 from a competitor from Newark, New Jersey that had gone broke. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during World War I, believing that sugar prices would continue to rise but they fell instead, leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923 .In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth, who reformulated the popular soft drink, tinkering with the recipe. Guth struggled to make a success of Pepsi and even offered to sell Pepsi to the Coca-Cola company, who refused to...
... middle of paper ...
... are shunning diet colas. Diet Pepsi saw sales volumes fall below 5.2% in the U.S. last year, according to the industry tracker Beverage Digest, while U.S. volumes of the market 's leading diet cola, Diet Coke, plunged 6.6% last year. The top two sweeteners are sodium cyclamate which are popularly found in China have been banned in the U.S. The more popular name it was known as Sweet 'N Low. Both Coke and Pepsi have both been trying to solve the diet sweetener problem for years.
Throughout this paper, we have seen that companies such as Pepsi and Coco- Cola have transitioned to China because of their booming demand in foreign investment. We took a further look into the history of both corporations, compared their profit margins by country, determined which country had the best and worst trade regulations rules and saw what the future holds for both corporations.
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