Essay on Reasons to Why Print Media is on The Decline

Essay on Reasons to Why Print Media is on The Decline

Length: 1464 words (4.2 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Introduction

The topic of interest in this literature review is on whether print media or digital media is better than their counterpart. Print media is a medium used to disseminate information or news on printed matter (“print media”). For example: newspapers, magazines, books. Digital media is digitised content that can be transmitted over the television or through computer networks like the Internet which constitutes text, graphics, audio and videos (“digital media”).

Why is this topic of interest important? It has been suggested and viewed that print media is on the decline while digital media is on the rise - which leads to a possible assumption that digital media is a better medium and print may eventually be replaced someday. To address these conflicting views, the aid of relevant sources will help us find out the reasons why print media is on the decline and digital media on the rise, the advantages of print media as compared to digital media and the demographic differences between users of print and digital media respectively. All these questions will be answered in the following literature review.

Literature Review
Reasons to why print media is on the decline

Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).

In recent years, digital media has become more popular, and is one of the reasons why print media is facing a financial crunch. The average American adult spends five hou...


... middle of paper ...


... favouring them, lack of portability, price factor, lack of timeliness and being seen as a damage to the environment. However, it also has its advantages over digital media. This includes: brand identity when advertising in print, more engaging, more accurate and permanency. As stated by aforementioned Senior Research Fellow, Carli “ Neither print alone nor digital media alone is capable of meeting the communication needs of business, government and the growing human population as they are used today.”

Finally, it should be known that most of the studies that we have included in this review were not done locally. However, it is still very much so relevant to us as print media and digital media is a global issue. Also, for the difference in demographics (gender) for print media, there is insufficient studies in that area, hence we are unable to elaborate further.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Print Media vs Digital Media

- MEDIA RESEARCH METHODS Literature Review Research Title: Print Media vs Digital Media: Is one better than the other. T204 Introduction According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks....   [tags: Media Research Methods, Newspapers, Inernet]

Powerful Essays
1470 words (4.2 pages)

Essay on The Decline of Print News

- It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead. The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data....   [tags: newspaper, t.v. internet]

Powerful Essays
928 words (2.7 pages)

Essay on The Decline of Self-image in Women

- Throughout history, the female form has always been a prevalent source of artistic muse. The introduction of the modern photographic camera allowed the objectification of women to increase exponentially. In today’s society, women of all ages struggle to exemplify what is perceived as the ideal female form. Studies show that women – beginning in their mid-teen years – experience a steady degeneration of self-esteem relative to the level of dissatisfaction with their internal body image. The decline of self-image in women can be directly linked to several contributing factors including: film and print advertising, social media, and the early exposure of adolescent girls to overly-sexualized pr...   [tags: photography allowed objectification of women]

Powerful Essays
1002 words (2.9 pages)

Mass Media And Its Impact On Modern Society Essay

- Introduction Mass media has an important role in modern democratic society as the primary channel of communication for most civilized nations. A citizen relies on the media as the main source of information and the basis on which they form their ideas and opinions. Mass media can bring radical changes and improve many situations as it influences our social, civil, cultural, political, economic outlook. The modernization of mass media has converted media into an indispensable feature of human activity....   [tags: Mass media, Concentration of media ownership]

Powerful Essays
1216 words (3.5 pages)

Essay about Media Self-Regulation in South Africa

- The Self-Regulatory System in South Africa There is always need for self-regulation. It is key to a democracy, media that controls and evaluates themselves means that there is no censorship from the government. The problem arises in the fact that because they regulate themselves; the councils put in place to regulate the media may be lenient towards the media. And also, because media are first and foremost corporations they are most likely to be self-serving rather than self-deprecating. Another important problem that arises in the debate of media self-regulation is marginalization of the poor....   [tags: Media, Public Discourse, Free Speech]

Powerful Essays
1943 words (5.6 pages)

Essay Implementing The Sales Decline And Developing A Plan Of Action

- We have experienced a significant decline in sales of our industrial cleaning products over the past three months, spanning from December 1st 2015 through February 29th, 2016. Per your request, I have begun the process of investigating the reasons for the sales decline and developing a plan of action to restore sales to their previous levels. Initial Sales Decline Analysis The most severe decrease in sales are in new sales of our multi-purpose surface cleaner and floor care product lines. There has also been a notable decline in the amount of products reordered by our long-standing customers, though the drop in sales from repeat orders is not as severe as the decrease in new sales....   [tags: Sales, Consultative selling, Time]

Powerful Essays
908 words (2.6 pages)

Jürgen Habermas’ The Structural Transformation of the Public Sphere Essay

- In this essay I will discuss Jürgen Habermas’ “The Structural Transformation of the Public Sphere: Inquiry into a category of bourgeois society” (1962), and the ideas presented surrounding the public sphere. What I will investigate is whether or not the post-modern phenomenon of new media (e.g. the internet) could in fact present a new-wave of public sphere, or is just another platform for mass-media. I will also explore the public sphere model, and discuss its decline (due to either political or economic reasons)....   [tags: Decline of the Public Sphere]

Powerful Essays
2218 words (6.3 pages)

The Impact Of Print Media On The World Essay

- Allow me to pose a question: where do you live. A second question, do you live in the suburb, rural area, or the metropolitan area. The third question, where and how do you get news and information the most. The answers of all these questions affect your point of view on answering the title of this article. Print media generally refers newspaper, magazine and other paper-bound reading materials which aim to disseminate information. Today in 2016, with the advancement of technology, digital media are soaring and gaining audience....   [tags: Newspaper, Mass media, Journalism, News media]

Powerful Essays
934 words (2.7 pages)

Social Media And Its Effects On Society Essay

- Together Alone Social media is fast becoming a daily activity; countless people have become dependent on its use as a dominate way of communicating. It’s common for anyone to hear of important, birthdays, engagements, and other life events through public networking. But like any tool, its used correctly and incorrectly. Many people choose the use of social media pages for the wrong reasons; this contributes to the lack of in person connections and untimely is bad for society. Social networking is a way to keep in touch with others and serves its purpose when it’s used right; however, due to its communication being non-verbal, it can be misleading....   [tags: Social network service, Twitter, Facebook]

Powerful Essays
706 words (2 pages)

Negatives And Negatives Of Print Media Essay

- Posters and billboards Advertisers can reach the audience on the move by using posters and billboards advertisements. For example, putting their posters in malls helps the advertisers to reach their customers at the point of purchase. They can also reach large audiences by putting the posters and billboards on airports, railway stations and other public places. It is less costly way of advertising to the larger audiences. Advantages of print media advertising Sensory media experience The most significant advantage of print media is, probably, its tangibility....   [tags: Marketing, Advertising, New media, Company]

Powerful Essays
1762 words (5 pages)