World Wrestling Entertainment (WWE) has sculpted several new fronts of opportunity. A lot of these new fronts coming to fruition in 2016. These include, expansion of the WWE Network, new businesses ventures like TapOut and reaching into the virtual reality media, and potentially a reality of monetizing social media. THE WWE NETWORK Analysts suggest that the network growth year over year could be higher than Netflix sub growth rates. The growth rates some are stating are 20%-25% year over year. Management has stated that this kind of growth would be considered incredibly strong. I believe that management is trying to be very careful with any wording on growth in the future. I believe this because they have a conservative viewpoint of having …show more content…
They use the argument that WWE is worldwide at this point and should see more aggressive growth in the coming years. 25% growth for 2016 would lead to just over 1.4m average paid subs for the year. I believe that Q4 may come in a little bit higher than Q3 because of the increased attention that the fan base has now. Along with that, they have increased the amount of content available in the library, increased the devices of which the network is available, and have now brought out in full force the WWE Network prepaid gift card which should be a nice stocking stuffer for this Christmas. January of 2016, WWE will be releasing the network to Germany and Japan. In terms of WWE affinity broadband homes, Japan is tied for 2nd with India, with Germany being next in line. These both could be good contributors for WWE Network subscribers. However, Japan does not currently have a good track record in term of OTT, especially in terms of wrestling content. The latest numbers I can find are the NJPW World only has 22,000 subscribers. Even with as many WWE fans are living in Japan currently, they are going to have to work hard to bring them to the network. There was an increase on average attendance for every quarter this year, not including Q1 because there were no international events during Q1, 2014. This increased demand for WWE …show more content…
WWE is quickly moving up the most subscribed and most viewed YouTube channel list, it will not be very long until monetizing social media followers is a reality for them. Along with YouTube revenue, WWE could start to implement sponsored posts across all of their social media platforms. Even a few posts a month could go a long way in increasing bottom line as the revenue would be very high margin. They currently have 570 million combined social media followers. A lot of these are overlap, meaning that one person could potentially contribute multiple times from following multiple twitter accounts, multiple Facebook pages and the YouTube page. However, this shouldn’t take away from the fact that the WWE has a great social media impression machine. Social media has multiple possibilities in terms of revenue streams. Not only are their sponsored posts or advertising revenue, there is also self-promotion. When the TapOut brand is fully launched in 2016, WWE has a lot of ability to really push its product. With a potential of nearly 600 million impressions across its social media landscape, there is no doubt that WWE could really move product of its new
Vince McMahon’s WWF is a multi-million dollar corporation and has been wildly successful in capturing the sports entertainment market. “Monday Night Raw,” the weekly soap opera on TNN, is one of the three most watched cable shows each week. In addition, the WWF has weekly wrestling shows on UPN and MTV. Personally, I am caught up in the phenomenon. I set aside my Monday evenings to watch Monday Night Football and professional wrestling. I enjoy attempting to figure out the storylines before they unfold and attempt to guess the action that may happen in the next segment.
“Stock of the online DVD rental company was up more than 15% in early morning trading Thursday. Netflix increased their forecasts for both revenue and total subscribers today, trying to compete with powerhouses like Blockbuster and Wal-Mart. The increased forecast stems from a slew of new subscribers that have invested in the service after a price decrease from $21.99 to $17.99 last month. Despite the increases in revenue and subscribers however, some analysts feel that the business model is “fatally flawed” and the company may fall by the wayside due to competition from the aforementioned retail and entertainment powerhouses.” Investors Guide reported this.
("Michael porter 's five forces competition theory model," 2016) This analysis shows the power of the customer willing to change from traditional means of TV to the use of the streaming medium as a primary means of entertainment. Also, the use of cellphones increasing its role in everyday life from a communication tool to a full-fledged media hub is making companies like Dish, DirecTV and Comcast realize they have a new market they need to gain a presence in exists and is not faddish or temporary. Over 600,000 subscribers have transitioned to Sling TV and are seeing accelerated subscriber growth as more people trade in their cable boxes for streaming media. According to the A Levy article over 800,000 people left their cable providers last quarter, and the paradigm shift is directly in line with the Porter’s 5 Forces analysis tool by showing the existence of threats of the new market entrants, (Hulu, Sony, etc.) the bargaining power of buyers willing to transition to cost-saving measures for their entertainment leaving Dish and DirecTV. The power of suppliers is there with new devices emerging like the Roku streaming box, Apple TV as well as PS3 's and Xbox 's being platforms to use as for viewing are active and present as
A major strength that Netflix has is their ability to push for such innovation. They have reached new lengths since their start in 1997. From in-mail DVDs, to streaming media on smartphones and tablets, it’s unbelievable to witness this in the making. I think the world is a little shocked on the technological advances of Netflix. What they have done so far is spectacular and it is all because of innovation. New ideas and new strategies developed over the last fifteen years has lead Netflix to where they currently stand today. They currently have a subscriber base of over 700, 000, offering thousands of titles on many different devices. This was made possible because of their ability to innovate and strive for new technological advances. I consider Netflix a very brilliant company. Their strengths are very clear, but this isn’t to say that they have no weaknesses. Netflix has far more competitors now, than they had 15 years ago. I would say that their biggest weakness is not offering enough newer content. Some of their competitors such as Hulu, offer a ridiculous amount of new content. Netflix seems to have a large amount of titles, but majority of these titles are older titles. They need to offer newer titles more often than less. With the company advancing and technology on the rise, the younger population aren’t into the older titles. The younger population now take up a good chunk of the customer base. Netflix must
A long time ago, back in the olden days, Bruno Sammartino was a superhero who sold out Madison Square Garden countless times. Back in those times, wrestling strictly adhered to kayfabe, so many of the fans believed
...iding convenience, selection, personalization and a low cost method for product delivery. Netflix posted gross profits for the fiscal year ending December 2006 of 996.7 million and increase of 314.5 million over the prior year. Net income increased by 16.8% during the same period. On February 25, 2007 the firm, hit a milestone when they delivered the 1 billionth DVD.
The market is strong right now, and the Stock Market has been on a steady increase. Spending is fluent in the economy and people are not afraid to “splurge” a bit on external enjoyment. There has been a recent surge in activity sports as the X Games just took place and were aired in 48 states. Skateboarding, extreme roller blading, and skydiving are among the top of the list.
Wrestling is more than just a sport; it is a way of life. And for those who enjoy its opportunities, it is something that takes the mind off of all of life’s troubling times, and puts one man against another to get their hand raised. Competition makes everything evolve, and there is no other sport that epitomizes what competition truly is. Wrestling spans the entire globe, and although it incorporates several different styles and many National and World events, remains overlooked by most.
? Netflix provides a subscription-style e-commerce service. Over 95% of customers pay at least $17.99 a month which includes unlimited rentals with up to three titles at a time. A comparably low monthly fee, allows Netflix to lead market share of online DVD rentals while competing with traditional brick and mortar rental stores. Meanwhile, Netflix might keep the customers who try the service and happy with it continue paying the monthly fee. Therefore, Netflix has fewer problems in predicting revenues.
As the firm moves forward, top managers must pay attention to staying unique to sustain a competitive advantage. Netflix does not own their content, nor do they have any tangible assets. Netflix is a part of a broad range of network users. As technology continues to grow exponentially, Netflix will have to be readily adaptive to change and innovation. Technology never stops growing and evolving, therefore, Netflix’s business platform should never stop growing and evolving. At the same time, they must be careful to remain user friendly and customer centric by keeping the technology at a level where users will not have to obtain a certain set of technological skill sets.
USA Today has been a widely successful company. When newspapers were the only form of read news, USA Today cornered the market in the national newspaper arena. As the digital age came about, it was time for change. New companies were emerging as leaders in the online news arena, and even established companies were moving towards online news. USA Today had to move in a different direction. They had to deal with staying ahead, or even with the competition.
In The World of Wrestling by Roland Barthes, he takes the sport of wrestling and turns it into a modern day myth. He talks of the French wrestling scene describing the spectacle, the venues, and the wrestlers themselves. It is well known that wrestling itself isn’t real, just acting but it is still fancied by many people. The wrestler personalities are typically categorized the bastards and the good guys often having good fighting evil. The role a particular wrestler plays might also change from time to time as in the case of Hulk Hogan. This man changes faces more often then someone would change their socks, having his alliances and enemies changing from week to week.
Google, which generates almost all of its revenue from advertising sales, have focused their attentions to these markets with unlimited potential. Google executives anticipate as its presence in foreign countries expands so will the growth of the company and eventually the bottom line. Some of the latest data on Google's financial status is that it receives a little less than two-thirds of all revenue domestically. This data is slated to change dramatically as overseas operations grow. One of the factors that have allowed Google to experience such successful growth is that the popularity of the brand was dispersed through word of mouth rather than expensive advertising dollars. With the populations in foreign markets much larger than in the Unites States it looks like a formula for success. However, what has been a formula for success in the United States does not always translate to success in other parts of the world.
In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.