Raising Capital Through Crowdfunding

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Individual Case Assignment

Crowdfunding is a method of collecting money from individuals to fund an idea. This idea will turn into a business. This method connects investors or supporters to entrepreneurs. The main strengths of this method are market testing, money accessibility and decisions will be made by entrepreneurs. The weaknesses include administrative challenges, accounting challenges etc. This method is internet based and so investors may not get sufficient advice. This article mainly focusses to increase the knowledge on crowdfunding.

The crowdfunding approach is useful to both entrepreneurs and investors. For entrepreneurs, it is a tool for marketability testing. For individuals, it contributes to those ideas they believed. Even though there are many advantages of crowdfunding, it is illegal almost everywhere. The changes are now being made legally. This method involves entrepreneurs, intermediaries and investors. The mutual cooperation between these three results in crowdfunding. Entrepreneurs are the one who fail to raise money in other ways and are seeking finance through this method. These people’s main aim is to raise capital. They make the company’s decisions themselves. Intermediaries are usually the platforms of crowdfunding. A specialized website acts as the platform for crowdfunding. Investors are group of individuals who fund money. These individuals may get some small things in return (Turban, Volonino, Wood, 2013).

First of all, we discuss the analysis part of the crowdfunding which is called SWOT analysis. With a specific end goal to explore and assess the new marvel of crowdfunding, qualitative assessment is conjured. SWOT analysis i...

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Hotbrook. (2012). The Risk of Crowdfunding. Retrieved From

http://ezproxy.nwmissouri.edu:2071/essentials/article/GALE%7CA322329675/640de68013f5418a0355d0013701c66e?u=nwmosu_owens

Miller. (2013). Crowdfunding. Retrieved From

http://crowdfunding.about.com/od/How-to-crowdfund/fl/Crowdfunding-a-new-way-to-raise-money-for-your-business.htm

Turban, Volonino, Wood. (2013). Information Technology For Management Advancing Sustainable, Profitable Business Growth (ninth edition).

Valanciene, Jegeleviciute. (2013). Valuation of Crowdfunding: Benefits and Drawbacks. Economics & Management. 2013, Vol. 18 Issue 1, p39-48. 10p. 2 Charts. Retrieved From

http://ezproxy.nwmissouri.edu:2067/Library/IPChecking.asp?http://ezproxy.nwmissouri.edu:2057/login.aspx?direct=true&db=buh&AN=95278200&site=bsi-live

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