Radio Televisyen Malaysia (RTM) Agenda-Setting

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RTM is fully owned by the government. It has 2 channels, TV1 and TV2, both known as a prime channel and golden channel respectively (Khattab 2006). By the sense of the ownership, Khattab (2006) analyzed how RTM set the agenda in delivering their news and how they include the content in those TV channels. It is obvious that the agenda set by RTM is explicit. From Khattab’s explanation about the agenda, the implicit action or the underlying meaning of the explicit actions can be analyzed. RTM in their TV1, majorly cover sports events such the Olympics and the upcoming FIFA World Cup 2014 in Brazil. They also highlighted the Mecca pilgrimage during the Hajj (Khattab 2006). Plus, they broadcast the Friday prayers every week at the National Mosque on TV1. However, RTM, holding the status as the state television, has not reported ethnic conflicts in Sri Lanka or the Kampung Medan ethnic conflict extensively (Khattab 2006). On TV1, almost all of the TV programs are in Malay language, produced locally by local producers. These include dramas and documentaries. Matter of fact, there is no English news on TV1, even their morning show, Selamat Pagi Malaysia, is also conducted in Malay language. Different from TV2, they have news slots in English, Tamil, and Mandarin, with no Malay language news. They have an English morning show, Hello on Two and English dramas mostly imported from the United States. To add on, TV2 airs Chinese dramas mainly imported from Hong Kong and Tamil and Hindi dramas imported from India (Khattab 2006). It is clearly observed that RTM is partisan towards the ruling government. From the news, they highlight many government’s activities and contributions to the society. Not to mention, during every single election,... ... middle of paper ... ...cs’, Ethnicities, vol. 14, no. 2, pp. 252 – 278. Khattab, U 2006, ‘‘Non’ Mediated Images: Public Culture and (State) Television in Malaysia’, International Communication Gazette, vol. 68, no. 4, pp. 347 – 361. Lowery, SA & DeFleur, ML 1995, Milestones in Mass Communication Research Media Effects, 3rd edn, Longman, New York. Masterman, L 2001, Teaching the Media, Routledge, New York. McCombs, M 2004, Setting the Agenda: The Mass Media and Public Opinion, Polity Press, Cambridge. Niner, S, Ahmad, Y & Cuthbert, D 2013, ‘The ‘social tsunami’: Media coverage of child abuse in Malaysia’s English-language newspapers in 2010’, Media, Culture, & Society, vol. 35, no. 4, pp. 435 – 453. Shoemaker, PJ 1996, ‘Media Gatekeeping’, in Salwen MB & Stack DW (eds), An Integrated Approach to Communication Theory and Research, Lawrence Erlbaum Associate, New Jersey, pp. 79 – 91.

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