How Does Rtm Set The Agenda

RTM is fully owned by the government. It has 2 channels, TV1 and TV2, both known as a prime channel and golden channel respectively (Khattab 2006). By the sense of the ownership, Khattab (2006) analyzed how RTM set the agenda in delivering their news and how they include the content in those TV channels. It is obvious that the agenda set by RTM is explicit. From Khattab’s explanation about the agenda, the implicit action or the underlying meaning of the explicit actions can be analyzed. RTM in their TV1, majorly cover sports events such the Olympics and the upcoming FIFA World Cup 2014 in Brazil. They also highlighted the Mecca pilgrimage during the Hajj (Khattab 2006). Plus, they broadcast the Friday prayers every week at the National Mosque

RTM also has the intention to promote the interest of the ruling party by covering major news reports about the party. According to Masterman (2001, p. 5):

Seizure of radio and television stations, the telecommunications net and mass production newspapers is an immediate imperative in every coup or revolution. Symbolically and practically, this act sums up the role of information in maintaining or overthrowing a social system. In a fundamental sense, control over the means of informing people is the basis of the political power – whether those means be the mass media of communication, informal political education, or the barrel of a gun. As Alfred Sauvy put it, the power to build television stations is like medieval power to build castles along the Rhine. The agenda set by RTM is effective to the Malay and Bumiputera people. They are the one who watches TV1. There is no criticism from the public of TV1 fully prioritize their programs in Malay language because there is TV2 that has the role in using other languages to deliver their messages. Of course, the initiative of RTM to broadcast the Friday prayers live is fully supported by the Muslims. There is no way for someone to disagree to an Islamic TV

75, no. 7, pp. 636 – 652.

Cha, H & Yang, SU 2011, ‘Corporate Reputation and the News Media in South Korea’, in Carroll CE (eds), Corporate Reputation and the News Media Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets, Routledge, New York, pp. 340 – 362.

Carroll, CE 2011, ‘International Perspectives on Agenda-Setting Theory Applied to Business News', in Carroll CE (eds), Corporate Reputation and the News Media Agenda Setting within Business News Coverage in Developed Emerging, and Frontier Markets, Routledge, New York, pp. 1 – 14.

Deng, LF 2011, ‘Corporate Reputation and the News Media in China’, in Carroll CE (eds), Corporate Reputation and the News Media Agenda-Setting within Business News Coverage in Developed Emerging, and Frontier Markets, Routledge, New York, pp. 293 – 315.

Fong, YL & Ahmad Ishak, MS 2014, ‘Framing interethnic conflict in Malaysia: A comparative analysis of newspapers coverage on the keris polemics’, Ethnicities, vol. 14, no. 2, pp. 252 –