Blake FM is a part of a company called Woof Boom. This corporation has owned the station for the past two to three years. When they bought the station, Woof Boom was undergoing some major changes. The previous owner was based out of Florida and now the new owner is out of Indianapolis who believes that radio stations should be locally controlled. Jay Chapman owns Woof Boom and with that there is WLBC, Blake FM, WERK, MAX Classic Rock, WXFM 1340 (Sports stations), and WHBU 1240. 1240 is the second oldest commercial radio station in the state. The hierarchy for the group of station starts with the owner, Jay Chapman, and then he has some partners that are considered owners. Next, is the operations manager, Steve Lindell. Then comes the program directors for all of the different stations, including Bryon Maddox, who programs Blake, Steve Lindell programs WLBC, Jay Garrison on WMXQ MAX, Steve Brown known...
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...that after being in the market for only two years, they are already having tremendous success. Along with this, the word about Blake is starting to spread further around the state of Indiana. For example, they have better ratings in Indianapolis, Marion, Muncie, and are even picking up listeners in New Castle. They are making tremendous progress as they continue to grow and gain word-of-mouth advertisement.
While Blake wants to get as many listeners as they can, they have a specific target audience of women, ages 18-25. I noticed this when I was listening to the station and a commercial said “Ladies make sure you set the preset in your man’s truck to BlakeFM. ” They also gain older listeners. Bryon Maddox said that his personal target audience is males and females that ranging from ages 25-35. The station seems to be doing a stronger job in getting female listeners
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