Radio is considered as the “grandfather” of mass communication. Radio communication affects us in our everyday lives. It entertains us through music and dialogue, it informs us about the news or weather, and it persuades our mind. Roger C. Bethel from childhood to about eighteen years old had dreams of becoming a world renowned musician and having his music played over the radio. Eventually, these dreams were diminished. This allowed him to use his voice to communicate to the masses. The foundation of mass communication rest on the shoulders of the radio. The radio is unique in it’s own way. Music usually is often used to entertain us on the radio. Mr. Bethel used communication to speak to the people in who he wanted to reach at the time. …show more content…
Music has it’s own way of speaking to our minds and hearts, Mr. Bethel had the power to select the song in which he deemed necessary to speak to us. The radio also informs us about things around us. Its mostly a psychological thing. “I don’t have to say a word on the radio,” he said, “It talks for itself; I’m just a director, directing the broadcast along. Even if I don’t say anything the common interest of music of the masses allows me to dictate what information I want to follow it. (Bethel)” Most individuals can say that they enjoy listening to music. If the truth be told, most people only listens to the radio at times for the music. In this way, Mr. Bethel utilizes what he has in order to do something …show more content…
In this way, local business commercials can be heard by thousands of people in the area and Mr. Bethel’s job is to ensure that what is being advertised successfully is sold; he is the vessel the determines whether or not listeners become interested in the product. The way something is sold is all in the voice of the person promoting it. Many can witness that Mr. Bethel’s voice was unique in its own way and to hear him speak was captivating and cultivating. When he used his voice over the radio, the ratings of the broadcast, the promotion deals, and also the calls that he received at the radio station from listeners climaxed
Most radio historians assert that radio broadcasting began in 1920 with the historic broadcast of KDKA. During the 1920s radio benefited Americans because it was a source of their entertainment, the music industry of jazz, and advertisements.
Radios in the book show power in many different forms, whether it be propaganda, the ability to know of the outside world or just owning a radio, sets one higher than those without.
In “Wires and Lights in a Box,” the author, Edward R. Murrow, is delivering a speech on October 15, 1958, to attendees of the Radio-Television News Directors Association. In his speech, Murrow addresses how it is his desire and duty to tell his audience what is happening to radio and television. Murrow talks about how television insulates people from the realities in the world, how the television industry is focused on profits rather than delivering the news to the public, and how television and radio can teach, illuminate, and inspire.
"Radio" is such a sweet articulation of the better side of human instinct, surely, that it's astounding to discover it in theaters and not on one of the more harmless link channels. Radio educates the town, Jones says, by treating everybody the way we if all treat each other; the young fellow is unequipped for unpleasantness, hate or deceptive nature. There is no skepticism in "Radio," no point or edge. It's about what it's about, with an open, warm and affectionate nature. Now and then human instinct communicates in a way we can like, and this is one of those times. For the individuals who find most motion pictures excessively critical, for the individuals who need, making it impossible to feel great in a warm and uncomplicated way, "Radio" is a fortune. Others may discover it too moderate or sunny or guiltless. You know who you
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
Epigenetics, which also means “above genetics”, is defined as the study of chemical reactions that take place in the organism as this one grows and develop. This chemical reaction activate and deactivate at certain time and location some parts of the genome. The video resulted extremely interesting because it shows how our body react to the epigenomes and how important is our lifestyle to our health and for the health of our next generations.
Media, in its largest sense, hypothetically is one small page in the large "book of life". However, nineteenth century society has based an entire chapter of their lives on what happens in every medium used for communication. Through the creation of radio and of television in the late 1940's, and the modernization of newspapers and magazines, specifically, American culture has devoted themselves to a mass communications lifestyle in which they base most of their well being upon.
Many inventions have impacted the world throughout history but in my opinion one of the most impactful one’s was the invention of the radio . This invention provided society with many things which include entertainment, communication, and easier access to information. Radio is still a central part of the society today but just like any other invention radio has an interesting history of how it progressed through time.
Genetic traits make up who you are as a person. Have you ever thought about hereditary genetic traits? Family history is something that has always been known, as been a good indicator of what your kid’s health is going to be like. However there are some to believe that this is not a good indicator. There is misunderstanding to clear up. In the essay “ Inheritance: How Our Genes Change Our Lives” Moalem talks about a key concept called epigenetic. It is the study of gene expression and how external factors turn genes on and off, and up and down. Epigenetics is the process that can change gene activity without disturbing your DNA. Epigenetics is a field of study that shows how someone’s genes interact with external stimuli.
The radio accommodated people’s desire to have fun by introducing them to a new entertainment experience. People could now listen to news, music, entertainment shows, and weather forecasts. Families would gather around the radio for night-time entertainment. (Radio in the 1920s) People would schedule their day-to-day activities around popular radio shows. Young individuals started to dance to the most current jazz music and ministers would broadcast their Sunday sermons to many listeners. (Radio Craze, Class Zone) The radio offered free entertainment in the home which was a blessing for the ill, the restricted, parents of small children, and those merely fatigued after a day's labor. Additionally, people were now able to share this source of entertainment with everyone. Radio “entertainment shows resembling vaudeville stage shows, short skits, and live comedy acts… (were) popular family entertainment.” (The history of radio and the 1920′s radio craze, 2011) However, radio had some ne...
Imagine if your family has a high risk for cancer and now you are doom to have this illness in your own family, even in your own body. With the advances in epigenetics this worries would be just another vaccine away, you and your family will not have to worry about carrying this gene because scientist will be able to change those carcinogens so they do not attack your cells, and
The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.
...y. Many people took advantage of the radio and attempted to raise social consciousness through the broadcasting of songs and lyrics (information). Radio allowed information to be distributed in a wide range. Song's were played to whomever would listen, and not just in certain areas and ethnic boundaries. One such educator was Bob Dylan. Over three decades Bob Dylan released 46 albums. Dylan's combination of folk music, social consciousness, and the radio allowed him to speak to a nation. The information he was sending was heard by millions upon millions and could be traced all the way back to the simple grunt some 250,000 to 300,000 years ago.
Once again, radio is currently at a crucial stance. FM radio was once the means in which someone could find out about new music artists, hear their favorite top songs, and catch up on local/world news. However, with the surge of the Internet at the turn of the century, the role of the radio starts to diminish. The Internet can now be used for gathering local news or weather in a fast and efficient manner. It can also be used as a way for music fans to find new artists similar to ones that they currently like, and (although not legal) ease in the process of downloading complete albums in high-quality formats for free. CD and MP3 players are now very popular for the person “on-the-go,” and as a result, it’s very easy to find people that remark: “I don’t listen to radio.” The reason for this is that radio has lost its niche. No longer is radio as convenient of a means to get news and experience new or popular music. Radio is forced, once again, to innovate itself in order to keep from being eliminating by the more popular types of med...
Mass communication is to use a source or medium to reach a large audience to communicate your message. People are communicating with each other since the evaluation of human, and with the passage of time it become more and more advance. After the emergence of media and development of new technologies, it gave birth to different media theories and these theories showed a transformation over the last two decades. Mass media communication theories divides in four following eras: