Racism is a repulsive issue that is becoming more and more evident to the people living in America. It is not something that is taken lightly in society today, and it can be extremely offensive to many. Even though everyone reacts differently to it, it is important for all people to make an honest effort to respect others regardless of their racial and ethnic backgrounds. People must change their stereotypical thoughts about others and help decrease or end racism by addressing any issues in which racism is concerned. Results in response to different approaches to confront the situation have occurred, but it still remains very real within our world today. Although some changes have been seen, racism in advertising is still tremendously evident due to very weak, offensive comical attempts, the unawareness of advertisers, and the depiction of society’s ideal person.
Racism in advertising occurs as a result of weak, offensive comical attempts. Most of the time, when an advertisement is made to be racist on purpose, it is done so for the sake of humor. However, to the people that are affected by racial discrimination, it remains incredibly hard to view these advertisements in a humorous way. A source from Desginmatic.com says, “The idea that racism in advertising can be of good may be laughable. However, there’s a major difference between the multicultural marketing practices of the 1920s and today’s racial stereotyping in advertising” (desginmantic.com). This is basically saying that although today’s advertisers believe that we still live in a culture in which advertisements like these are actually acceptable and humorous, they need to realize that we do not and that these advertisements are not only unamusing, but they are ...
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...all that we can ask for when looking at our society as whole in this way. Advertisers should become more aware of the ramifications of the articles in which they write. They should try to become more aware of the content they put into the media and realize that their attempts are not comical but actually detrimental to the feelings and self confidence of different individuals. Also, as society changes, the portrayal of the “ideal” person is changing as well which should make advertisements less racist in this sense. If advertisers open their eyes to their actions and realize what the perceptions of their viewers will be before releasing even borderline racist advertisements, we can see a more rapid change with racism in advertising in today’s society. This is all that most people affected personally by these advertisements hope for when wishing and looking for change.
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