Modern scholars argue that racism has gained more subtle forms, and media, in particular, the movie industry, also play an important role in the development of one of racism’s factor – prejudice. Until recently, black actors rarely appeared in movies and mostly as negative or comic characters. Fortunately, the situation has changed dramatically in recent years. However, although the frequency of blacks on the screen has increased significantly, the style of their presentation is still different and not equal to the style of presentation of white actors and while this style does not become equal, the possibility remains that the movie industry will continue to encourage the various forms of racism to a certain extent. As the times of slavery have gone forever, we can see lots of examples of movies with the black actors. But how these actors are shown and what are their roles?
Although it appears that the movie industry is conciliated with the changed political situation, this paper will argue the media’s portrayal of Black life deliberately masks the racism Blacks live with in reality. The purpos...
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...e ideology of “color-blind racism” that allows them to “talk nasty” without sounding “racist” (Bonilla-Silva, 2002:41).
All of these above mentioned findings demonstrate that racism has not disappeared, but has changed its form to “inhabit complex and hegemonic structures” (Hughley, 2009:550), where so-called racial equality is coupled with discomfort to nonwhites.
Thus, with visible increasing of black actors’ presence and their roles in movie industry, dictated by politics and the market, the real life is different while the media masks the racism Blacks live with experiencing the various forms of institutional racism in reality. So according to Artz (1998), while America remains racially divided, big screen fantasy of “interracial heroes” defeating over all is remaining a dangerous fantasy, and there is no doubt that “racism” still exists but in the “new” form.
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