Munshi begins by helping to define race, which comes from drawing on a wide range of scholars, “neither an event nor a specific series of events… (it) is a process of structured events which over time demonstrate a system whereby groups and individuals are racialized,” (Munshi, 350). In simpler terms, race is a social construct that has nothing to do with biology. Munshi is saying that the way in which people come to identify with a certain race stems from events over time in his or her lifetime.
Going by Munshi’s definition, three conclusions can be made about race and how it relates to public relations. First of all, race must be studied from a socio-historical perspective. If race comes from a series of events, then looking at race relations in a single, time-bound context does not make any sense, (Munshi, 351). The events of today only make sense if one takes into consideration the past events that led us here. Second, trying to measure race as a variable associated with individuals means a lack of acknowledgement of the differences between groups across a society, (Munshi, 351). In other words, an ...
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...g everyone that all people are now equal. The type of racism in the United States shifted from very overt to a more subtle, internalized racism that wasn’t to be discussed. Many theorist purpose why and how racism exists in the United States today.
When it comes to theories of racism and prejudice, there are three categories: sociological, psychodynamic, and cognitive. Sociological theories suggest that stereotypes are provided to us by our culture and social conditions, such as, the economy, politics, social movements, and the media. Psychodynamic theories suggest that people’s personalities lead to stereotypes. This is the idea that in order to make oneself feel good or better, that person must make someone else feel bad. Cognitive theories tell us that people process information about the world in categories and categories lead to stereotypes (Esqueda, slide 4).
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