The purpose of literature review is not only for reviewing a current knowledge of the interested issue, but also used to emphasize the importance of the topic by providing an evidence (Ridley, 2012). Thus, critical analysis on previous studies is needed in order to provide a profound knowledge of the field.
The objective of this chapter is to present a clear understanding of ethical consumption to the reader. Since the main objective of this studies is “to explore an influence of price on ethical buying behaviour in clothing industry of cross cultural populations between two countries”, to achieve this objective, this chapter will start with providing a definition of ethical purchasing. Then, it will provide the concept of ethical consumption, and also issues within the industry. The gap between customer’s ethical concern and their actual practice will be discussed afterward.
2.1 Definition of Ethical Purchasing
Up until this day, the meaning of ethical purchasing, also known as ethical consumption, has been defined by many experts. However, a detailed and generally accepted meaning has not yet been defined. Before providing the meaning of ethical consumption, it is necessary to understanding the meaning of ethic. As translated by Cambridge Dictionary (2015), ethic means ‘a system of accepted beliefs that control behaviour, especially such a system based on morals’. Thus, ethical consumption can be defined as a behaviour of customer who have ethical concern on purchasing decision. As described by Cooper-Martin and Holbrook (1993, p.113 as cited in Bray et al., 2011) ethical consumption is ‘decision-making, purchases and other consumption experiences that are affected by the consumer’s ethical concerns’, a...
... middle of paper ...
...ctices as their source of competitive advantages (Straughan & Roberts, 1999; Pedersen & Neergaard, 2006). To illustrate, Innocent, a 100% natural juices and smoothies producing company which ethically sourcing their raw materials and practicing many other CSR activities, seems to be a very successful and has been placed as a market leader in their product segment (Datamonitor, 2007).
In consumer’s point of view, as suggested by Shaw and Shiu (2002), apart from price and quality, ethical issues are another factors that customers consider when purchasing goods. Recently, consumers are more interested in ethical issues than before, and usually reflect their concern through ethical purchasing (De Pelsmacker & Janssens, 2007). For example, in UK, there is a rising in ethical consumption. As shown in figure 2.1, spending in ethical activities was consistently increase.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction In business actions always arise a lot of ethical questions. The main goal of all companies is to earn profit but it is not always in perfect harmony with the ethical codes of the society. People tend to observe ethical behavior of companies more than they used to few years ago. A big issue concerning consumers is the life-time (durability) of a purchased product. There are many rumors among consumers telling that in certain industries the producers are using planned obsolescence to reduce the life-time of a product to a certain period of time.... [tags: Business Actions, Ethical Questions]
1337 words (3.8 pages)
- A Critical Review of De Pelsmacker, P.; Janssens, W.; Mielants, C. (2005): Consumer Values and Fair-Trade Beliefs, Attitudes and Buying Behaviour. International Review on Public and Non Profit Marketing, vol. 2, n’2, pp. 50-69. By using the four Fair-trade dimensions of De Pelsmacker, P.; Janssens, W.; Mielants, C. (2003), a survey is conducted in Belgium by the three authors and focused on the consumer values and fair-trade beliefs, attitudes and buying behaviour among 615 Belgians via sampling frame of a marketing research agency who were responsible for day-to-day purchase of groceries.... [tags: critical review, public & non-profit marketing]
806 words (2.3 pages)
- 1. Discuss inequality vs. inequity and give examples of these as they relate to healthcare delivery. (10pts) a. Inequality and inequity have two different meaning. In healthcare delivery inequality refers to the different methods resources are provided to different types of groups. However, inequity signifies a subjective value of immoral behavior/ judgment of unjustness. For example, individuals with low social economic status can be given different quality of care as oppose to individuals of high economic status demonstrating healthcare inequality.... [tags: planning, trends, ethical, fraud, abuse]
1771 words (5.1 pages)
- Direct to consumer advertising is a potentially powerful source of consumer health information. It is used to promote its prescription products directly to patients. Currently it’s only permitted in the US and New Zealand. Regulatory agencies in other countries have not allowed it due to concerns regarding the impact on public health. The advertising gives the audience key distinctions to the products and should give the truth about the product. Advertising gives you information on what the drug is for and possible side effects and dangers from taking the drug.... [tags: Advertising, Pharmacology]
848 words (2.4 pages)
- Ethical issues or dilemmas can range from conflicts of interest to fraud (Bethel, 2015). When most people think of ethics, the first behaviors that come to mind are honesty, fairness, and integrity (Ferrell, Fraedrich, & Ferrell, 2011). What does ethics mean to the upper leadership of the American Red Cross. According to an article written by Justin Elliott, approximately 40% of the employees feel distrust in the charity’s leadership and serious doubts about their commitment to ethical behavior (2014).... [tags: Morality, Ethics, Business ethics]
974 words (2.8 pages)
- Ethical dilemmas are a daily part of life for most nurses. Using ethical principles such as beneficence, non-maleficence, justice, fairness, truthfulness, and respect for authority, most dilemmas can be solved with little outside help. However, in the face of controversy, one may need to seek an ethics committee to sort things out. Ethics committees are designed to resolve “unusual, complicated ethical problems involving issues that affect the care and treatment of patients within the health care institution” ("AMA," 1995-2016, para.... [tags: Ethics, Patient, Medical ethics]
1293 words (3.7 pages)
- Ethics in the business world in my viewpoint are a great thing for businesses. The term ethics, according to Understanding Business, is the standards of moral behavior, that is, behavior accepted by society as right versus wrong (Nickels, 2013). In the view of a consumer it would be ideal to have interactions with an ethically bound business. My personal standpoint in dealing with an ethically correct business would instill trust into the business. If I knew they weren’t handling things internally or externally the correct way my view and opinions would go down.... [tags: Ethics, Business ethics, Business, Consumer]
1189 words (3.4 pages)
- Optimal advertising techniques to induce consumer behaviour From papyrus advertising in ancient Egypt to commercial images in Pompeii, Advertising has been around for many year and usually tends to evolve with society. Advertising is basically a type of communication and is a cornerstone in our daily lives. It attempts to persuade potential customers to purchase or consume a product or service. We see advertising practically everywhere, television, newspaper, buses. Nowadays, even people are walking billboards for brands such as Nike, Adidas and so on.... [tags: Consumer Behavior]
2188 words (6.3 pages)
- The Indian landscape has always been acknowledged for its diverse culture and varied people. In a country where different cultures shape the lifestyle, personality, living patterns and values of an individual, it becomes imperative for the companies to analyze and understand the needs and wants of the customers. Consumer behavior involves the study of the buying patterns and habits of the consumers that enables the companies to comprehend why or why not a consumer purchases a particular product.... [tags: Consumer Behavior ]
500 words (1.4 pages)
- Introduction As our world expands through the growing abilities and applications of computers in our everyday lives, it seems that the role of the computer has been reversed. Before we knew that the computer only understood what we programmed it to understand; however, now the majority of our society is learning more from computers than they are able to input into it. Dumm (1986 p.69) History "The human aspiration to create intelligent machines has appeared in myth and literature for thousands of years, from stories of Pygmalion to the tales of the Jewish Golem." Anat Treister-Goren, Ph.D.... [tags: Cause Effect Artificial Intelligence]
1374 words (3.9 pages)
- Hospitality Recruiters : You Won 't Get From A Job Board
- The First Governor Of Texas During Reconstruction
- The Battle Of Thermopylae Marked The Birth Of Western Civilization
- The Theory Of Language Development
- Project Management Plan For A Business Environment
- Rhetorical Analysis Of John Edwards 's ' Sinners And The Hands Of An Angry God '