Question and Answers: Promoting Health Education in Schools

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1. In which setting was the health promotion/prevention program implemented? What was the rationale for the selection of the setting? JW Farquhar’s prevention program was a large experimental field study to help prevent cardiovascular disease. His setting for his study was done in California in the following five cities: Salinas and Monterey (the treated cities), Modesto, San Luis Obispo and Santa Maria (the controlled cities). According to JW Farquhar (1996), his rationale for the selection of theses settings were to do a study that would analyze the effectiveness of a community-based health education that would conduct random assignments of a large number of communities. Due to limited resources, and the wide-ranging commonality of media markets in California, the design for the five nonrandom cities was assigned. His study of these five cities faced many restrictions such as being located in northern California; the populations in the cities in his study needed to exceed 30,000 making the total population of the five cities being almost 300,000 in order to provide enough statistical data for the experiment alone; he had to find similarities in ethnicity, demographics and socioeconomic characteristics among the targeted population; the sharing of media markets between the treated cities in order to decrease the costs; there couldn’t be any newspapers or electronic media shared between both the treated and controlled cities. (Farquhar, 1996) 2. Was there a theory that guided the program or study? If so, what theory or theories were used? The theories JW Farquhar used were the social learning theory, the behavior change model, community organization principles and social marketing method. Social learning theory is our behavi... ... middle of paper ... ...would be needed to help fight this disease. This program helped promote health education in schools, the target ranged from as early as elementary to college. This program has helped educate officials and the public to implement coordinated school programs in teaching students at an early age how to smoking negatively effects the body, as well as learn better eating habits and how being physical active are some of the steps that they can take to help their prevention of obesity and from developing heart problems such as cardiovascular disease. References Farquhar, J. (1996). Effects of communitywide education on cardiovascualr disease risk factors: The Stanford Five City Project. Journal of the American Medical Association 264, 359-365. Farquhar, J. (1996). Stanford Five City Project (Cardiovascular Health, Media Advocacy). Health Education Quarterly 23, 346-364.

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