Quantitative research methodology spawned from the natural science model based upon the ‘positivist’ or ‘realist’ traditions of thought (Alston & Bowles, 2012, p. 10). Sarantakos (2005, as cited in Alston & Bowles, 2012) suggest that this model postulates that there is an objective ‘reality’ which operates by universal natural laws which can be measured precisely. In contrast, the theoretical basis of qualitative methodology includes “ethnograph...
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