The human experience is this focus of qualitative research. Qualitative research focuses on the behaviors, perspectives, actions, and reactions of subjects (Criswell, 2015). Qualitative research is described in “crisis of legitimation, meaning that the methods are consistent with a philosophical underpinning of questions such as a teacher who believes in Skinner’s behaviorism is the best way to classroom manage and want to prove it or interviewing a student about their social media use and how it has impacted their appearance to peers (Newman and Benz, 1998).
Quantitative research is research focused on data collections and measurability (Criswell, 2015). According to Newman and Benz (1998), it focuses on the common ideas that all people seem to agree on. Such as that apples come in three colors or that the majority of young people 18-25 have some experience with social media.
Qualitative research procedure that focuses on cultural descriptions, interpretation, and analysis is known as ethnography design (Criswell, 2015). Ethnography focuses on the social norms of a particular culture, such as the slang, process of communication, and dynamics. Ethnography often works as a funnel taking a broad spectrum or people and narrowing groups down (Anderson, 1994).
An ethnographic design can narrow a large group that uses social media to a much more defined group. An example of this design can be starting with 1800 students who admit to using social networking sites (SNS). Then define this large group into smaller groups such as, those who only use Facebook and students who use more than three social media options. This design can be flawed due to false information being given by...
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...eir narratives about their experiences being “cyberbullied.” While often engaging for the reader Criswell (2015), cautions to be aware of the narrator’s bias or reliance of it solely. The narrative relies heavily on the narrator’s memories which can be filtered, skewed, or sometimes damaged.
The most common research tool used by educators, this design gather’s information about how to improve a particular setting such as 3rd-grade class or independent school district. It allows reflection on the past to improve the future and improve the learning environment (Criswell, 2015). An example of this is when a principal visits a class to observe the teacher. They make notes about learning environment, teaching ability, and progress of the class. The principal will then meet with the teacher on their observations. This is action research (Criswell, 2015).
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