What Is The Difference Between Quantitative And Qualitative Strategy Differences In Research Design?

1. Introduction

The structure of this essay will be describing empirical articles from Woywode (2002) and Jacoby et al (2005) in part 2, followed by the fundamental differences between quantitative and qualitative research strategy and the reflection of those differences in the articles. Part 5 will discuss about qualitative and qualitative strategy differences in research design and how these differences reflected in the articles. After that, there will be discussion of the contribution of these articles in comprehending research methods. The conclusion of this essay will be provided in part 7.

2. The articles 550-600

2.1. Woywode (2002)

This research is studying about how management concept that globally spreads through an industry in two

Research design (Adapted from Bryman, 2012, p.76)

Despite of these known distinctions, Bryman (2012) wrote that these distinctions are not strict and some researches may have more than one types of design. This more likely happen to researches that have qualitative research strategy.

Both articles are obviously shown comparative research design. In Woywode (2002), it is comparing between 20 car-manufacturing plants from two countries. Similarly in Jacoby et al (2005), it is comparing the role of HR executive in Japan and America. Another research design that can be detected from Woywode’s article is longitudinal design, which concluded from the data collection time that took since January 1997 until December 2000 and two-part survey.

6. Contribution of the articles to our learning 300-400 words

Both articles revealed that distinguishing differences between quantitative and qualitative research are hard to do. We must have not only good understanding on research methods, but also be able to position ourselves in the author’s shoes. Layder in Bryman (2012, p.35) suggested that this distinction status is taken differently among writers. Some consider it as important part of the research, while others regarded it as not useful