Qué son los medios sociales y componentes

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Redes sociales social media marketing Título tema: Qué son los medios sociales y componentes Presentación En este tema veremos cuál es la relación entre las redes sociales y marketing. Estudiaremos sus características que lo hacen un medio adecuado para la comunicación comercial online. Los objetivos que se persiguen en este tema son:  Entender la influencia de las redes sociales para las marcas  Aplicar la interactividad del diálogo en beneficio de la organización  Decribir el contenido del puesto community manager  Conocer las características de los medios y redes sociales  Establecer las principales componentes de las redes sociales  Conocer las principales herramientas colaborativas y sus características para marketing  Conocer las principales herramientas para medición de resultados gratuitas Pantalla 1¿Qué son las redes sociales? Las redes sociales son aplicaciones, plataformas, canales o medios basados en Internet y que se desarrollan sobre los fundamentos ideologicos y tecnológicos de la Web 2.0 o social. A través de redes sociales la pirámide de influencia se realiza en círculos de confianza, donde las personas reciben, jerarquizan y discriminan información en función de lo que para ellas son contenidos de valor. Las redes sociales proveen de un sistema de control centralizado en tiempo real a un sistema de comunicación asíncrono cpn diversas herramientas como blogs, fotografías, música, video y la posibilidad de subir piezas creativas personales bajo una base común personalizada y actualizada. La denominación Social Media se refiere a establecer y manejar relaciones entre usuarios y usuarios o entre marcas y usuarios, basadas en la conversación e interacción a través de los medios digitales.... ... middle of paper ... ...cionamiento al sistema. Tienen una capacidad de retransmisión de contenidos limitada Medidor de audiencia Usan tecnología de análisis de imagen Pueden utilizarse sobre plataformas de propósito general o dedicadas. Deben estar diseñados para garantizar que son respetuosos con la normativa de privacidad. Los contenidos digitales que se utilizan persiguen unas máximas que han sido previamente recogidas en la estrategia de Marketing. Transmitir información relevante para nuestro público, según sus intereses Branding mantener imagen corporativa y transmitir valores Promoción de nuevos artículos, ofertas, rebajas, promociones cruzadas Formación de empleados a través de videos explicativos Interactividad para atraer atención y participación del público y vinculación Experiencia : mejorar la experiencia de los clientes en el tiempo de estancia en las tiendas

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