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role of packaging
role of packaging
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Title: The purpose of packaging in a world with growing online presence. Hypothesis : Due to the incremental growth in online shopping and retail, the purpose of packaging has changed for consumers as well as brands. In what way can we make this system more sustainable? Introduction : What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” In the past few years, the world of online shopping and retail has seen monumental progress. 81% of internet users shop online or browse through to research products online before they buy them. In the world of “Click to Buy”, consumers …show more content…
To many consumers, it is important to review product feedback from previous customers, product description and images of the product and it’s packaging before purchase. This change in consumers’ shopping behaviour has impacted the world of packaging design. While the most important function of packaging – to protect the items during storage, shipping and delivery – remains the same, the role of packaging has changed not only for consumers, but also for the …show more content…
One-third of the items bought online buy Britons are returned, a study by CollectPlus shows (retailtimes.co.uk). According to the UPS Pulse of the Online Shopper study by comScore, • 38% of online shoppers in the UK said ease of returns/exchanges is an area requiring improvement, • 58% said they review a returns policy before making a purchase, and • 60% stated they would shop more with a retailer if they offer a hassle-free returns policy. Sustainability The Millennials or the “Facebook Generation” as it is more commonly known (18 – 35 years), is the biggest consumer buying group for online stores. The convenience and flexibility of online shopping has led consumers to save time by not having to go all the way to a store, but instead have the item delivered to you with just one click. While it may seem more sustainable to reduce carbon footprints by not driving to the store, we end up harming the environment more by shopping online. Most online retail websites include packaging made of cardboard boxes or plastic bags. Moreover to ensure that your item is delivered safely and securely, it may be covered with tape or filled with non-biodegradable protectors like foam peanuts and bubble
As mentioned in our presentation, a small survey we conducted showed us that the main reason why people do not buy clothing online is because they are unsure of the size and quality. This showed us that the probability of someone ordering a good will increase by a significant amount, significant enough to cause a large sales increase.
“The shoppers now made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014”(Wall Street Journal)
Why waste money and material when people owning things they actually only need to use once or twice? The idea of ownership is shifting and becomes the idea of access or subscription instead of a one-time purchase. The innovation of technology made these ideas easy and fast by connecting consumers and created rating systems with the help of social networks and mobile technologies. Corporate America that contributed to over-consumption has raised global environmental and financial concerns. On the other hand, the rising trend of collaborative consumerism encourages eco-conscious ways to de-clutter over-consumption; it may have a negative impact on traditional corporate consumerism, but encourages ecofriendly entrepreneurships; it also improves human relationship by finding the power of community and connecting with each other; it is an optional lifestyle for individuals, and a major challenge for businesses and societies.
Carter Lorraine (2012) ‘Eco Packaging, Essential for Your Profitability and the Environment Available’, Persona Design Blog, 1 October. Available at: http://www.personadesign.ie/blog/going_green_with_sustainable_packaging_essential_for_your_long_term_profitability_and_the_environment (Accessed 10 April 2014).
Most of the industry merchandise return rate is 35 percent of the return product that will return to customer, but Zappos manage to return 50 percent of the product to the most profitable customer of what they purchase. The higher return percentage that customer receive are the most profitable because they have experience before of Zappos customer service and return policy, which build loyalty to the company. Zappos customer are likely to purchase more often and to spend more on each product. Zappos policy is winning all over the shoppers with its return policy that have helped to bring in high profit margins on many of its
Online buyers also have many concerns about shopping online. From the same article mentioned above, the following were tallied:
Nowadays additional and a lot of retail and chain grocery stores are implementing retail ready packaging as a approach to save lots of money by putting the products
Returning a product to a merchant is a part of post-purchase behavior. The consumer experiences either satisfaction or dissatisfaction as a result of the comparisons and then takes some action that is affected by these satisfactory or dissatisfactory feelings (Gilly and Gelb, 1982; Kincade et al., 1998). Since around 30-35% of all products that are ordered online will be returned by consumers for one reason or another, product return rate plays a very important role for online retailers. A high product return rate might suggest that descriptions, information and pictures of the product on the online retailer’s website are not accurate or complete. On the other hand, a low product return rate could indicate that the online retailers do a better job of meeting their customers’ needs, satisfactions, and
In determining the method of packaging a product, usually the most important aspect is that it serves as a container that will contain and protect the product to be safe and not damaged. However, at the same time, the packaging should also take into consideration several other aspects as well as acts such as:
One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging. The packaging of a product is undoubtedly the first thing that a customer witnesses when he or she goes out to shop, whether physically, online and surprisingly so even in an advertisement. The packaging thus has to have a theme that not only captivates the consumer but also one that leaves a lasting impression on them so as to associate with the product in question.
Food packaging process should also be improved periodically in the way that a customer can admire and can afford to buy since customer’s taste on the product is also determined by its branding aspects.
The purpose of this paper is to study how packaging and its design have become a significant factor in creating competitive advantage for marketing a consumer product as well as its relationship with consumer concerns and product safety.
Packaging and packaging designs have turned into important aspects in the promotion of varied “customer goods” and have a major function in messaging merchandise benefits to the consumer. Customers are the major actors in setting up and put into practice packages. Hereby, the key issue for packaging design is to understand and satisfy the consumer (Stewart 2004). An innovative packaging design can change product perception and create a new market position (Rundh, 2005). Customer trial, happiness and repeat buy, might be a straight task of packaging for countless customer non-durables, and possibly a number of durables as well. Apparently, attracting the customer to a test buy is inadequate for factual product enlargement and ultimate mellowness. Customers who are aggravated by packages that cannot be their choice in terms of sizes may opt for products that have carefully considered the human being state in their package design. Bix, et al (……). The following question is therefore
MASSAD, N., HECKMAN, R. & CROWSTON, K. 2006. Customer Satisfaction with Electronic Service Encounters. International Journal of Electronic Commerce, 10, 73-104.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.