Publix Where Shopping Is A Pleasure

802 Words4 Pages
Publix…Where Shopping is a Pleasure In the good United States, people love to eat. Not to say these individuals are not appreciative, but many citizens tend to indulge and appear to take their privileged resources for granted. After all, this country offers a plethora of retail choices ranging from farmer’s markets, meat markets, and neighborhood bodegas (a.k.a. mom-and-pop-shops), specialty vegan and whole foods markets, and last but certainly not least supermarket chains! Considering the variety of choices, consumers get to set all types of criteria as to why they will or will not conduct business at a particular market place. In the southeast part of the country, many people hold Publix Supermarket in high regards to the level of cleanliness, employee hospitality, the quality of products, its selection of mainstream and ethnic food options, the chain’s ability to expedite the latest products to its consumers, and competitive pricing. Just because Publix or similar grocers are fine establishments to shop, it does not mean all the other alternatives are not worthy of purchasing goods. Cleanliness is Next to Godliness Would diners want to consume food from a restaurant where there is a foul odor and live roaches or rodents are crawling around? Unless the patrons were desperate, they would probably not decide to dine at that establishment. A vast majority of people would not bother going there at all or would at least wait until a health inspector has deemed it safe to eat from that venue. The same scenario would apply if the business was a grocery store. Where some markets reek the aroma of the seafood department or butcher section, Publix has yet to be described as one those places. Furthermore, the lack of fruit flies buzzing ... ... middle of paper ... ...and other inedible items from all over the world, but local products are incorporated as well. Conclusion “A nine state consumer-based brand equity survey in the supermarket industry was conducted on 22 national, regional, and specialty supermarket brands showed a large portion of citizens strongly valued the supermarkets they patronized, and the effort expended in keeping customers, service level, and product quality and assortment appeared to be basic requirements for achieving high levels of consumer based brand equity” (Allaway, Huddleston,Whipple, Ellinger 2011). Shoppers make decisions about where to purchase groceries by evaluating available resources. Whether it is cleanliness of the location, good customer service, product variety, promotional discount memberships, or competitive pricing, the customer will continue to offer repeat business when satisfied.

More about Publix Where Shopping Is A Pleasure

Open Document