Publix Supermarket Case Study

Publix…Where Shopping is a Pleasure
In the good United States, people love to eat. Not to say these individuals are not appreciative, but many citizens tend to indulge and appear to take their privileged resources for granted. After all, this country offers a plethora of retail choices ranging from farmer’s markets, meat markets, and neighborhood bodegas (a.k.a. mom-and-pop-shops), specialty vegan and whole foods markets, and last but certainly not least supermarket chains! Considering the variety of choices, consumers get to set all types of criteria as to why they will or will not conduct business at a particular market place. In the southeast part of the country, many people hold Publix Supermarket in high regards to the level of cleanliness, employee hospitality, the quality of products, its selection of mainstream and ethnic food options, the chain’s ability to expedite the latest products to its consumers, and competitive pricing. Just because
Unless the patrons were desperate, they would probably not decide to dine at that establishment. A vast majority of people would not bother going there at all or would at least wait until a health inspector has deemed it safe to eat from that venue. The same scenario would apply if the business was a grocery store. Where some markets reek the aroma of the seafood department or butcher section, Publix has yet to be described as one those places. Furthermore, the lack of fruit flies buzzing around the neatly arranged produce gives its shoppers the sense that they have chosen the right place to do business. The produce department almost feels like a manufactured, modern day version of the Garden of Eden. This would be because the staff work in sync to maintain items on a regular basis by removing expired products from shelves. Needless to say, cleanliness goes and hand-in-hand with