For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community. By breaking down sustainability into 3 core concepts: social justice, environmental integrity, and economic prosperity, an analysis can be made about the current Publix sustainability model.
Social justice is defined as the relationship between an individual [corporation] and a society, and Publix has an extensive list of charitable programs that positively influence local communities. According to the official corporate Publix website (2015), the Publix Partners program earns money for local schools by contributing $250 for every $37,500 spent cumulatively by a school’s participants (para 1). Statistics from the 2014-2015 Hillsborough Education Foundation Annual Report (2015) show that schools such as Walton High School and Midway Elementary School have already raised $100,000+ through the Publix Partners program. According to the report, Publix was also a 50,000+ contributor to the program in 2014-2015 (15). In addition to educational programs, Publix also raises money through other in-store campaigns, including Food for Sharing, Food for All, and the Children’s Miracle Network. According to the official Children’s Medical Network website, in their 201...
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...f Publix Super Markets are integral to their success. Mr. George believed that customers and employees should be treated like family, and if their business model continues to accurately portray their core values, then they will continue to be successful. The question that looms over Publix is not “What can we change?” it is “What can we elaborate on?” Publix needs to use their positive image to expand into other communities. Publix is well-received in the public eye to the point that they are considered beneficial to a community. A marketing campaign that focused on bringing positive change to a struggling community through Publix and their charitable campaigns would create a want/need for the super market in new, untapped territory. Publix is lesser known in the Northern regions of the U.S., a nationwide marketing campaign would result in well-received expansion.
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