Public Relations Professional to Manage Conflict

644 Words2 Pages
bulb-icon

Recommended: explain conflict management

One would think that a fitness facility would not be in need for conflict management. After all this is a place to unwind, release, breath and let go of conflict, stress etc.
There are a plethora of formats that provide opportunities to deal with stress; Yoga classes, Pilates, Mediation, Aqua Fitness, and Cardio Kick box to name a few.
However, conversely a fitness facility can be the cause of much conflict among the company, staff members, exciting members, upper management and the public.
Many of the managers have dual roles and acting as a public relation professional is one of them.
The role of a public relation professional is to manage conflict. It has already been acknowledged that Public Relation is so much more than sells and marketing. Strategically Managing conflict is yet another vital role in which public relation professional play. (Cameron and Wilcox, 2012)
Moreover, Public relation professionals have a responsibility to cultivate organizations in such a way that communication stratergies effective. Moreover, they are responsible for ensuring communication strategies influence the trajectory and implications of conflict, to the benefit of the organization, when possible (Cameron & Wilcox, 2012)
The gym has enacted strategic conflict management in efforts to influence the trajectory of posed conflict.
On the matrix of contingency factors, the external factors germane to my organization are personality characteristic of internal, involved persons and relationship characteristics. (Cameron and Wilcox 2012)
Furthermore, reputation management and Image Restoration are vital to the organization. A few examples of some conflicts that have arisen in recent years at the fitness, which warranted public relation, conflict m...

... middle of paper ...

...e side of attraction. When people do not fit an environment, they tend to leave it. When people leave the environment, a more homogenous group stays than those were initially attracted to the organization.

This could not be any truer than in a fitness facility. Without being prejudice towards fit or health, looking people when hiring the concept and idea of this theory is used. The concept of this theory is also evident when establishing a positive gym culture thus circumventing the numerous accounts of Organization Conflict.

References: Wilcox, D. L., & Cameron, G. T. (2012). Public relations: Strategies and tactics. Boston: Allyn & Bacon.
PUBLIC RELATIONS/ ADVERTISING, MARKETING AND CONSUMER BEHAVIOR
http://www.utwente.nl/cw/theorieenoverzicht/

Show More
Related

  • Business Analysis of 20th Century Insurance

    3034 Words  | 7 Pages

    Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing

    Read More

  • Bruce Tuckman's Four-Stage Model Of Conflict Management: Managing Conflict

    1118 Words  | 3 Pages

    Conflict is an inevitable part of interpersonal relations within an organization, where the actions of one individual are perceived to have a negative impact upon the state of another individual. A leader must be prepared to institute steps in the conflict management process in order to progress through a given incident for the betterment of the organization. “Conflict management is the principle that all conflicts cannot be resolved, but learning how to manage conflicts can decrease the odds of nonproductive escalation” (Popovich & Hocenski, 2009, p.15). Although conflict, in general, may seem detrimental to a team, functional conflict is necessary for a properly functioning team. Without functional conflict,

    Read More

  • Conflict Resolution: Understand To Achieve

    1928 Words  | 4 Pages

    Whenever people unite to work as a team for anything more than a brief duration, some conflict is normal, and should be expected (Engleberg, Wynn & Schutter, 2003). Because of the inevitability of conflict, being able to recognize, address, and ultimately resolve it is vitally important, since unresolved conflict may have undesirable effects, including reduced morale, or increased turnover (De Janasz, Dowd & Schneider, 2001). Just as conflicts within team environments vary, so do methods for resolving it. In this paper, conflict, its effects, and some management and resolution strategies as they relate to team dynamics will be discussed. Understanding the various conflict resolution methods, including how and when to apply them, is of utmost importance. In teams, different types of conflict call for different solutions. Conflict resolution is certainly not an area in which one size fits all.

    Read More

  • Applying Tuckman's Five Stages Of Team Development

    621 Words  | 2 Pages

    Not all conflicts are bad and well dealt with in a timely and appropriate manner can result in a positive outcome as they can allow individuals to “clear the air” and provide growth and development with individuals and within teams. At the same time, when mismanaged or brushed under the carpet this can give rise to serious difficulties and problems within the workplace.

    Read More

  • Managing Conflict Through Communication

    1195 Words  | 3 Pages

    Not every person is going to get along on a daily basis, and in a confined space. There’s going to be conflicts in every environment especially in the workplace where most people spend the greater part of the day. Conflict is hard to define because every situation is different, it could be either tangible or intangible in the case of feelings. Conflict resolution is a task not easily handled, and it can be really disparaging if not properly taken care of when it is identified.

    Read More

  • The Immoral Practice of AIG

    1219 Words  | 3 Pages

    Seitel, F. P. (2007). The Practice of Public Relations. Upper Saddle River: Pearson Prentice Hall.

    Read More

  • Understanding Conflict Management in Organizations

    1475 Words  | 3 Pages

    Conflict Management is an apparatus for dealing with complicated differences in a facility to bring about a better and peaceful outcome (Shabbir, Atta, & Adil., 2014). When there is a lack of communication or miscommunication between people, things can become complicated and create issues causing conflict. This paper will educate the reader on conflict management,

    Read More

  • Conflict Resolution

    1118 Words  | 3 Pages

    Conflict can occur anywhere from the around the water cooler or in the meeting on how the team will reach their goal. Many things a day can lead to a small or large conflict. It is important to remember that conflict is a natural part of life and everyone will experience conflict at some time when participating on a team.

    Read More

  • Conflict Resolution

    1336 Words  | 3 Pages

    workplace include greater total resources, greater knowledge band and a greater source of ideas. However, these advantages can also bring on conflict within teams and the entire workplace. Varney (1989) reported that conflict remained the number one problem within a large company. This was after several attempts were made to train management in conflict resolutions and procedures. However, the conflict remained. The conflict possibly remains because the managers and leaders did not pay attention to the seriousness of the issue. In order to maintain an effective team, leaders and team members must know and be proactive in the conflict resolution techniques and procedures.

    Read More

  • The Pros And Cons Of Public Relations

    1236 Words  | 3 Pages

    Public relations professionals are strategic communicators. These professionals are often tasked with everything under the sun such as, managing the consumer and stakeholder’s perception of the company, writing press releases, manage a crisis situation, plan events, and work with the media. Within this field of work, there are various job titles with different job descriptions. The public relations panel provided a glimpse into the public relations world and provided useful information for entering the field.

    Read More

  • A Career in Public Relations

    1266 Words  | 3 Pages

    "Public Relations Specialists." Ferguson. Encyclopedia of Careers and Vocational Guidance. Vol. 5. New York City: Infobase Publishing, 2008.

    Read More

  • Publics and Stakeholders

    1514 Words  | 4 Pages

    Tench, R., & Yeomans, L. (2006). Exploring public relations (1st ed.). Harlow, England: FT Prentice Hall.

    Read More

  • The Wealthy Rules the World

    1248 Words  | 3 Pages

    Seitel, Fraser P. (2007). The Practice of Public Relations (10 Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

    Read More

  • Business Relations: The Role Of Public Relations In Organization

    939 Words  | 2 Pages

    Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

More about Public Relations Professional to Manage Conflict

Open Document