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...is the source of many people’s information.
Journalists and public relations professionals have a complicated relationship because they use each other in different ways. PR uses journalists to share their promotions, and journalists uses those promotions as a quick and easy way to fill time and space. PR tends to respect journalism more than journalism respects PR. Anyone can have a calling to any profession; it is not exclusive to journalism and choosing PR over journalism is not a cop out. Some PR professionals lie and spin the truth and those are the ones that do not practice ethics and might be sued one day. Finally, a news audience is comprised of many different people, and those people have the ability to be swayed easily because they do not know the difference between news and PR promotions, but that is just what happens with the relationship between media.
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