summer term paper TOPIC: PUBLIC RELATION TOOLS AS AN EFFECTIVE WAY TO ENHANCE THE GROWTH OF COMPANY NAME: DEEPALI SINGH COURSE: BJ&MC EVENING ENROLLMENT NO: A2046514038 INTRODUCTION Before we discuss about public relation’s tools, we should know what public relation is? Public relation is a field concerned with maintaining public image for high- profile people, organizations or programs. Public relations involve monitoring and evaluating public attitudes and understanding between an organization and its customers. There is a term used for customers here, that is publics. Publics include shareholders, government, consumers, employees and the media. Public relations ensure internal integration in the company by maintaining …show more content…
An organization’s reputation is built by public relations. It is very important for an organization to have a clear flow of information to avoid any kind of misunderstanding. According to entrepreneur magazine, public relations are defined as- “using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives”. PURPOSE Now as we know what public relations is, the second question arises in our mind is “what is the purpose of public relations or a PR representative?” So let’s discuss the purpose served by public relations representative. • A PR representative is responsible for all kind of corporate communication between an organization and its publics. • His purpose is to maintain a positive and attractive image of the company so that the people want to support. • Negative talk about the company can ruin its reputation. It is the PR rep’s responsibility to address the unjustified information with the …show more content…
The spoken or written message may take long to convey the meaning due to the presence of misunderstanding but the visual form always convey the correct meaning. Particularly the graphic photographs convey the whole meaning or the whole story itself, without the use of oral or written communication. Generally photographs are used under the following headings:- 1) Consumer press 2) Technical and trade publications 3) Organizations or company publications 4) Exhibitions and displays 5) Training and research 6) Record purposes Newspapers and magazines have different approaches to photographs. They need self- explanatory photographs which can at least relate to their feature stories. They need shots which add to the appeal of their feature pages. Better understanding of camera techniques and printing methods have resulted in much better results by photographers. A good photograph can tell the whole story without a word being spoken. Photographs are a great tool and can bring good results if used
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
As the years begin to progress Public Relations is being shaped and modified because it is known to have many meanings. According to our text “public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communications” (Seitel, 2007). Using this definition as guidance has helped in the research process during the 1989 crisis of Exxon Valdez. There were many things that the researchers have found to be informative. Therefore a brief summary will be given in the areas of...
Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). It is relatively cheap, but certainly not cheap.
A good corporate image and strategic communication are essentials for the organization’s reputation management in the 21st Century. Reputation becomes a potential mean that can affect the market value of the company and “an intangible asset of the firm” (Helm, 2007, p. 238; Gaultier-Gaillard & Louisot, 2006; Thiessen & Ingenhoff, 2011 p. 8). Good understanding of joint operations and use of different channels of media can help an organization that in crisis to retrieve confidence and market values (Gamage, 2016). To signify and increase the reputation, organizational values, vision, goals, and mission are required to be sent out to all groups of stakeholder accurately and effectively. This is because communication plays an indispensable role
Every type of organisation communicate with various stakeholders for different purposes i.e. to communicate a new ethical pledge or to communicate a sales promotion to its target audience which is done through the notion of marketing communication. Fill, (2013) define marketing communication as “a process through which organisations and audiences engage with one another. Through an understanding of an audience’s preferred communication environments, participants seek to develop and present messages before evaluating and acting upon any responses. By conveying messages that are of significant value, participants are encouraged to offer attitudinal, emotional responses”. To increase effectiveness of marketing communications is through integrated marketing communications
What is public relations? PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”. A long-standing CIPR definition mention a concept of “goodwill”.(Oliver 2009, p. 11) It implies that PR not only refers to publics’ awareness of the information about an organization or individual, but also highly
As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc…in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public(s). According to Murphy and Dee (1992), " Public relations makes organizations more effective by building relationships with stakeholders in the environment that have the potential to constrain or enhance the mission of the organization." This role also involves disseminating and seeking information to the public. This information/feedback provides the public relations practitioners and the organizations with insight as how the publics perceive the organization.
Many people who earn their bachelor's degree in communications find careers as public relations specialists. These positions have very broad job descriptions, making the job interesting and exciting.
According to the Institute of Public Relations in 1987 “Public Relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organization and it public.” (Theaker, 5) This is one of the countless definitions about what really is Public Relations. Another effective description comes from our handbook, which states that Public Relations is “The occupation responsible for the management of organizational relationships and reputation. It encompasses issues management, public affairs, corporate communications, stakeholder relations, risk communications, and corporate social responsibility.” (Theaker, 6). It’s a broad office that incorporates many offices and functions into its branches. These would
The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair).
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.