Once an individual notices an event, he or she must then interpret the event as an emergency in order to help. The problem here is that pluralistic ignorance often takes place when others are around because people think others are interpreting a situation a particular way, when they typically are not (Aronson et al., 2013). In these situations, informational social influence occurs because individuals look to other people for queues regarding the current situation. People usually believe others are better at understanding the situation than they are. Yet, while everyone is looking for social queues because they are concerned or worried, no one is acting as if they are worried because they do not want to act outside of the group norm.
The next step in offering assistance in an emergency is assuming responsibility. Often times, diffusion of responsibility takes place instead. Unfortunately, with people around, each ind...
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