Proposed Strategies for Marketing the Program

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Benefits
“NO body is perfect, but EVERY body is beautiful” has a rippling effect of benefits. The services provided by the program must also provide a value that is beneficial to the priority population. The program gives the education required for the priority population to make an effect in their interpersonal community. The program will give the adolescents an increase in self-esteem and positive self-image and will aid adolescents obtaining optimum physically, emotionally, and psychologically health. Adolescent girls and boys will value the importance of positive self-image and inner attributes through the practice of healthy life and social skills to build self-confidence. The inner beauty workshops will educate the population to distinguish and reject the false societal definitions of beauty, and aid in the development of their own identity. The workshops as well as the “Miss Inner Beauty” will teach various skills sets to empower young ladies to find and treasure their inner qualities in order to be successful in every aspect of life. The implementation of healthy food services surrounding nutrition standards of school meals will benefit the school system by providing a variety of healthy food choices that are congruent to the current Dietary Guidelines for Americans. Students will also be provided the skills sets and training on healthy nutritional choices and knowledge on how to prepare healthy meals according to the current Dietary Guidelines for Americans. Young individuals will be provided access to mental health services and self-help support groups within the community to aid with previous disordered eating habits. Additionally, young students will build skills sets in eating disorders prevention in order to cope wi...

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...matrix barcodes (QR codes) on the print materials will give the priority population as all as the entire community access to more information and direct link to the program’s social networking outlets. On the first day of school, all homeroom teachers will hand out a brochure with information about the program with services offered and contact information; health instructors, library, and health clinics will also receive the pamphlets and brochures to have available for students. Parents of the students will be mailed a newsletter about the program and all of the services provided, as well as an update of the accomplishments made by students throughout the program. The figure below is an example of one of the promotional tools that will be used to inform the students, parents, teachers and the entire community about “NO body is perfect, but EVERY body is beautiful.”

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