Proposal to Launch a New Magazine Essay

Proposal to Launch a New Magazine Essay

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1.0 Overview of the consumer magazine market

Over the years, there has been a change in where people obtain their information, news and entertainment. The new technology improvements such as mobile phones, laptops and tablets have changed dramatically the magazine industry. Generally said, consumer magazines must acquire loyal and satisfied customers in order to be successful in the market. Furthermore, the production and success of a magazine highly depends on advertisers and subscriptions. However, the worldwide overview and statistics show that the magazine industry is suffering because consumers are now able to access all the information they need online. “The revolutionary change in the consumer magazine business has been advanced by the now ubiquitous use of mobile devices—smart phones and tablets. It has transformed how people consume media and increasingly how advertisers deliver their messages. It has enabled publishers, helped by offering impulse-driven easy, often free, access to their content and to expand their reach. However, the capacity for instant access of information has clashed mightily with traditional print product circulation sales practices” (Folio mag, 2013). Consequently, “Mintel’s consumer research suggests that one of the key reasons why people who buy digital media now buy less hard copy is that they feel they don’t have enough money for the latter” (Mintel,2013) . Therefore, statistics indicate that the current welfare of the consumer magazine market is at a significant risk.
(ABC/Mintel, 2013)


The diagram on page two shows a prognosis of how print circulation specifically within the UK will change in the next few years. Due to the decline of magazine purchase, publishers and editors are con...


... middle of paper ...


...ss/consumer-magazine-market-predicted-shed-13b-2017-150014> [Accessed 11.12.2013]
2. Folio magazine, 2013. The transforming consumer magazine has not been good to the newsstand [online article] Available at: [Accessed 10.12.2013]
3. Mintel, 2013. Issues in the market- magazines [online report] Available at: < http://academic.mintel.com/display/638105/?highlight=true> [Accessed 12.12.2013]
4. Mintel, 2013. Issues in the market- media consumption habits [online report] Available at: < http://academic.mintel.com/display/638367/?highlight=true> [Accessed 13.12.2013]
5. PwC, 2013. Consumer magazine publishing [online source] Available at: < http://www.pwc.com/gx/en/global-entertainment-media-outlook/segment-insights/consumer-magazine-publishing.jhtml> [Accessed 11.12.2013]

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