Propaganda Techniques Used By Ann Mcclintock Essay

Propaganda Techniques Used By Ann Mcclintock Essay

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Ann McClintock opens her essay, “Propaganda Techniques in Today’s Advertising” with the quote “Americans, adults and children alike, are being seduced.” McClintock is referring to the blatant lies and trickery that many advertising companies use on a daily basis. Advertising companies use multiple advertising techniques to try and persuade the consumer to purchase their products, even if those techniques, mean stretching the truth or being dishonest. Bush’s Best uses multiple propaganda techniques to reach out to their consumer’s inner feelings. This advertisement found in the August 2015 edition of the magazine “Today’s Dietician” uses words such as “All-Day,” Everyday,” and “Any-Way” to try and relate to consumers who feel they want to purchase a product that is as adaptable and as versatile as they are. The advertisement also informs the customer that these beans are healthy for you, solve dietary restrictions, and can be used across the menu to compliment any entrée. The use of “Card Stacking” propaganda technique is one of the most useful methods of persuading, without limiting the target audience, they instead attract those who have a high self-image and who want to purchase products they feel fit their life style.
The first thing visible when looking at this specific advertisement is the delicious looking bowl of beans sitting in a cast iron skillet on a table. The dish is the center of attention and remains the most eye catching attribute of the entire advertisement with the heading “All-Day, Everyday, Any-Way Beans” sitting just above. Aristotle gave us Ethos, Pathos, and Logos as a means to narrow down the art of persuasion, and with that knowledge, this advertisement’s heading appeals to the consumers Logos by implying...


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...that lectins can impair growth, linked to autoimmune disorders, damage the lining of the small intestine causing leaky gut, destroy skeletal muscle, and interfere with the function of the pancreas.” With this knowledge we see now, that even though the advertisers say beans are good for you, they fail to mention the underlying health risk.
The use of the “Card Stacking” propaganda technique is implemented vigorously throughout the entire advertisement. Advertising agencies try and target specific members of their target market by using different techniques and through this advertisement, “Bush’s Best” beans is trying to reach a specific demographic of health conscious individuals. However, their use of the “Card Stacking” propaganda technique completely misleads the customer into believing that beans are good for you regardless of the time of day they are consumed.

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