The first thing visible when looking at this specific advertisement is the delicious looking bowl of beans sitting in a cast iron skillet on a table. The dish is the center of attention and remains the most eye catching attribute of the entire advertisement with the heading “All-Day, Everyday, Any-Way Beans” sitting just above. Aristotle gave us Ethos, Pathos, and Logos as a means to narrow down the art of persuasion, and with that knowledge, this advertisement’s heading appeals to the consumers Logos by implying...
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...that lectins can impair growth, linked to autoimmune disorders, damage the lining of the small intestine causing leaky gut, destroy skeletal muscle, and interfere with the function of the pancreas.” With this knowledge we see now, that even though the advertisers say beans are good for you, they fail to mention the underlying health risk.
The use of the “Card Stacking” propaganda technique is implemented vigorously throughout the entire advertisement. Advertising agencies try and target specific members of their target market by using different techniques and through this advertisement, “Bush’s Best” beans is trying to reach a specific demographic of health conscious individuals. However, their use of the “Card Stacking” propaganda technique completely misleads the customer into believing that beans are good for you regardless of the time of day they are consumed.
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