Propaganda By Edward L Bernays Essay

Propaganda By Edward L Bernays Essay

Length: 788 words (2.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
Propaganda is intended for those who are seeking a greater understanding of what goes on in the minds of those who control great power. This could be in an economic or governmental sense. While this book is targeted for this intended audience, I would recommend it for students studying subjects such as U.S History, Marketing, Journalism, Economics and related fields. It is an incredibly insightful and quick read, that provides a straightforward approach to discussing such prominent aspects of life.
However, while this book was highly informative, there is only one drawback: Bernays remains a tad bit outdated for the newest generation of readers. This is understandable considering Propaganda was first published in 1928. In the perspective of a late millennial myself, many of the examples can be described as archaic. Nevertheless, a larger portion of Bernays’ statements are still highly adjustable for different mediums of content.
More so, Bernays’ ageless wisdom is most definitely seen in today’s current communication. He shows incredible foresight when he states, ““today, ideas can be ins...


... middle of paper ...


... “in a place of thoughts [...] it has impulses, habits and emotions. [...] Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda.” (Bernays, 47)
Propaganda is a candid, classic compact read. Bernays’ points give readers in the business, government or public relations industry an in depth, psychological analysis of how to use propaganda to their advantage. If one has no interest in knowing the honest truth behind politics and marketing schemes, I would not recommend this read. If one already has some sort of insight or background in the public relations industry, I would not recommend this read for it could be a repeat of what is already known. However, I highly recommend this book to those who enjoys a refreshing cynicism to literature.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Historical And Contemporary Figures Of Benjamin Franklin And Ivy Lee Essay

- Public relations have been a prominent aspect of society for millennia, dating back to 50 B.C. with Julius Caesar and referred by the Ancient Greeks as “semantikos”, which is the practice of persuading people into a belief or action (Witman, 2000). Public relations is still been influenced by the contributions of key historical and contemporary figures including Benjamin Franklin and Ivy Lee. In the early years of 50 B.C., the idea of persuading people to vote for a particular person was conceived....   [tags: Public relations, Propaganda, Edward Bernays]

Better Essays
976 words (2.8 pages)

How Psychoanalysis Changed Society with Consumerism and Public Relations

- Works Cited Psychoanalysis Psychoanalysis and Edward Bernays theories that were derived by Sigmund Freud, changed society Through psychoanalysis and Edward Bernays public Relations, our modern society is a product of both theories. Back in the beginning of the 20th century there was no such thing as an American consumer. Before psychoanalysis and Edward Bernays applying Freud’s theories with propaganda all that exist was the American owner and the American worker. A creditable source states that “The rise of consumerism in the United States is also linked to the birth of Public Relations....   [tags: Edward Bernays Sigmund Freud]

Better Essays
1157 words (3.3 pages)

Father Of Spin: Analysis Of Book On Edward Bernays Essay

- Edward L. Bernays deserves recognition far greater than that which he receives. "The father of spin" documents the career of Edward Bernays, the man himself and the monumental findings that precede him. Bernays not only fathered public relations as we know it he also shaped molded and embodied ideal practices of public relations and spin in everything that he did. Bernays and his studies did the unthinkable in that they were able to grasp the social, political, economic and cultural developments and to live on with a sense of timelessness....   [tags: Larry Tye]

Free Essays
1673 words (4.8 pages)

Public Relations During The Middle East Essay

- The public relations started in in the United States of America around 1916. According to Olasky, M. (1985). “the two inventors of 20th-century public relations were Ivy Lee and Edward L. Bernays. Lee named the field: by 1916 he was using "public relations" as a general phrase to describe his varied activities”. “Bernays named the job: in 1922, while Lee was still referring to himself as a "publicity advisor," "publicity expert" or "publicity director," Bernays was describing himself as a "public relations counsel”....   [tags: Public relations, Communication, Edward Bernays]

Better Essays
1251 words (3.6 pages)

Essay on Use of Propaganda in the 1930’s and in Brave New World

- Life in the 1930’s for Americans was very bewildering since the country was just coming out of the Red Scare. Aldous Huxley published a dystopian book, Brave New World, in which the fictional “controllers” in the novel could easily manipulate the ignorance of people through drugs and conditioning. The government used the drug soma as a way to make everyone high and agree to anything that the hierarchy wanted. Taking soma makes everyone crave it even more because it is an addictive drug....   [tags: Brave New World Essays]

Better Essays
1141 words (3.3 pages)

Essay about Strategic Management in Politics

- Throughout history leaders have used public relations as propaganda to influence the masses. The leaders use propaganda to spread their vision and mission throughout the world in which they live. The leaders have many different methods that they use. Some of the methods are new and some are ancient tried and true methods that have been used by great leaders from the past. These leaders use types of strategic planning and management, propaganda, management by objectives or MBO’s, and the SWOT analysis or strengths, weaknesses, opportunities and threats to accomplish their objectives....   [tags: Propaganda, Objective, Elections]

Better Essays
489 words (1.4 pages)

Century of Self by Adam Curtis Essay

- The documentary Century of Self Documentary written, directed and produced by Adam Curtis, goes to explore how Freud's developed theories were used by his nephew in order to manipulate the people. Edward Bernays was truly the father of public relations. He associated products with desires and got everybody hooked on consumerism. Edward Bernays was smart to investigated and applied techniques of mass-consumerism. He believed that deep down into all humans there is fear, using that tactic to control the minds of the American people....   [tags: Documentary, Edward Bernays]

Better Essays
1007 words (2.9 pages)

Propaganda in George Orwell's 1984 Essay

- Take a second to think about the word propaganda. What comes to mind. Do events such as World War II or The Cold War. According to The American Heritage Dictionary of the English Language, propaganda is a noun which means “the systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.” In other words, propaganda, in this particular definition, is viewed as the deliberate transmission of an idea or document that a group of people believe in....   [tags: Propaganda]

Better Essays
667 words (1.9 pages)

Satire and Propaganda Essay

- Many see propaganda as undermining reason. Propaganda works with the emotions to get a mass to do a certain action. Since propaganda tries to remain hidden, are there any in the world who see it and try to uncover such propaganda. Satirical television and radio shows as well as newspapers challenge the conceptions of which we take for granted and of which are propaganda. How does satire function in relation to propaganda. First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model....   [tags: Propaganda]

Better Essays
1612 words (4.6 pages)

Propoganda Techniques Essay

- In the movie The Music Man con man Harold Hill, adeptly tricks the townspeople of River City, a small town in Iowa, into believing that they are need of a boy’s band. In the song “You Got Trouble,” he uses three types of propaganda to achieve this end: faulty cause and effect, exigency, and name-calling. Faulty cause and effect is a propaganda technique where one thing is presented, without proof, as if it caused another. Hill uses a pool table that was just put into one of the shops as the cause of a fall in morality among the youth of River City....   [tags: Propoganda]

Better Essays
573 words (1.6 pages)